How do you handle the stress and anxiety of a looming problem in your life?

Photo by Leah Newhouse:

Many events in one’s life can be stressful and increase anxiety. This is not good for your well-being and health. It’s also psychologically difficult to put the impending event out of your mind. You keep thinking about it.

For a lot of people, the problem that they face could be quite different, but the stress levels and anxiety would possibly be the same. Maybe you are facing a retrenchment. Perhaps you are retiring soon and you are concerned about your financial situation. You could have a dispute with somebody and you are waiting for the authorities or a mediator to resolve the issue.

These are events that you have to manage. Sometimes you can’t anticipate them, but often if you can anticipate them, the pressure on you may still be the same.

Most advice would centre on things like exercise, eating, not drinking, reducing smoking habits, getting sleep.

Other advice would focus on writing a journal, meditation, yoga, quiet time and perhaps even mind techniques.

Yet other advice might be given on a spiritual level, a philosophical level and a psychological level.

Whatever method or approach you use to deal with your problem, you still have to get it under control to a level where you can get on with your life. You can’t get on with your life while the event requires conclusion in the background.

This brings me to an important point where we seek closure on problems quickly or quicker than they will be resolved. Problems sometimes take a long time to resolve. I think of one work-related problem I had that took one year to resolve. I had to live with the stress and anxiety of this problem and learn to cope, but it was extremely difficult to do so.

I point out that I ??have no expertise or special training in how to handle stress and anxiety at high levels. All what I’ve learnt is from experience and trying to get through life.

I have, however, looked at some coping strategies that make sense and have listed them here. I must caution that each individual is different. What may help one person will not help someone else.

So rather take these suggestions as general points of departure than must-do ways of reducing anxiety.

When faced with the weight of an impending challenge, I find solace in first acknowledging my emotions. Rather than suppress them, I allow myself to feel the stress and anxiety fully, understanding that it’s a natural response to uncertainty. This acceptance serves as a foundation for moving forward.

Once I’ve acknowledged my feelings, I strive to gain perspective on the situation. I analyze the problem, breaking it down into manageable components. By dissecting the issue, I can identify potential solutions and develop a plan of action.

Seeking support from trusted friends, family members, or mentors is invaluable during times of stress. Sharing my concerns with others not only provides emotional relief but also offers different perspectives and insights that I may not have considered on my own.

It’s of course vital that you choose people to confide in who are completely trustworthy. You also don’t want to talk to people who are going to make your situation feel worse than it is. This is like adding fuel to the fire. You want to talk to wise, balanced and intelligent people. ??

Engaging in activities that promote relaxation and mindfulness helps me to center myself amidst the chaos. Whether it’s through meditation, exercise, or creative expression, finding moments of peace allows me to recharge and approach the problem with a clearer mind.

Maintaining a healthy lifestyle, including proper nutrition, sleep, and self-care, is essential for managing stress and anxiety. Prioritizing my well-being ensures that I have the resilience and energy to tackle challenges head-on.

Finally, I remind myself that facing adversity is an opportunity for growth. By embracing the challenge and learning from the experience, I can emerge stronger and more resilient than before. Each obstacle becomes a stepping stone towards personal development and self-discovery.

Whatever the nature of the problem you are currently facing, I wish you well in resolving it, but just as important, coping with it until it is resolved. If you have any suggestions or thoughts, please comment below.


Disclaimer: The report is for public distribution and has been furnished solely for information. None can use the report as a base for any claim, demand or cause of action and, also none is responsible for any loss incurred based upon. The author assumes no responsibility or liability for any errors or omissions in the content of this site. The author is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information. All sources of information acknowledged.

Market Report 2024: Growth of just-before sell date and expired food stores in South Africa

Credit: Chesney Bradshaw

Big opportunity for entrepreneurs because of skyrocketing inflation (with figures far higher than officially reported), no economic growth and stratospheric unemployment.

The market for best-before and expired food stores in South Africa has experienced significant growth in recent years, with stores such as Best Before, Looters, and Foodeez leading the way. Additionally, numerous independent stores are emerging, indicating a burgeoning market trend. This report explores the reasons behind this growth, opportunities, pitfalls, legislation, competitors, estimated market size and growth, customer profiles, and concludes with insights for entrepreneurs looking to enter this market.

Reasons for Growth:

  1. Consumer Awareness: Increasing awareness of food waste and sustainability has driven consumers to seek alternative options for purchasing food close to its expiry date.
  2. Economic Factors: Economic pressures have led consumers to look for more affordable options, making discounted expired food attractive.
  3. Entrepreneurial Innovation: Entrepreneurs are capitalizing on the opportunity to address food waste while offering discounted products to price-sensitive consumers.

Market Entry for Entrepreneurs:

  1. Identify Niche Markets: Entrepreneurs can differentiate themselves by targeting specific customer segments or offering unique product lines.
  2. Build Supplier Relationships: Establish partnerships with suppliers, wholesalers, and retailers to ensure a consistent supply of expired or close-to-expiry products.
  3. Invest in Marketing: Create compelling marketing campaigns emphasizing the value proposition of discounted food items and sustainability efforts.


  1. Growing Consumer Demand: The increasing consumer interest in sustainable practices presents a significant opportunity for growth.
  2. Expansion Potential: There is room for expansion into underserved regions and markets within South Africa.
  3. Diversification: Stores can diversify their product offerings beyond food to include other perishable items such as cosmetics and household goods.


  1. Quality Concerns: Maintaining quality standards and ensuring the safety of expired food products is crucial to avoid reputational damage and legal issues.
  2. Regulatory Compliance: Adhering to food safety regulations and obtaining necessary licenses and permits can be complex and time-consuming.
  3. Competition: The market is becoming increasingly competitive, requiring differentiation strategies to stand out among competitors.


  1. Food Safety Regulations: Stores must comply with South Africa’s food safety regulations to ensure the quality and safety of products sold.
  2. Expiration Date Labeling: Proper labeling of expiration dates and adherence to regulations regarding the sale of expired products is essential.
  3. Licensing and Permits: Stores need to obtain relevant licenses and permits from local authorities to operate legally.


  1. Established Chains: Stores like Best Before, Looters, and Foodeez have established a presence in the market.
  2. Independent Stores: Numerous independent stores are entering the market, offering localized and niche products.
  3. Traditional Retailers: Traditional grocery stores may also pose competition as they introduce their own discounted sections for close-to-expiry products.

Estimated Market Size and Growth:
The market size for best before and expired food stores in South Africa is huge. With the growing consumer interest in sustainability and affordability, the market is expected to witness significant growth in the coming years at a fast rate.

Customer Profile:

  1. Price-Conscious Consumers: Customers seeking affordable food options without compromising on quality. Food inflation is grossly under estimated. Official figures put the overall inflation rate at 6% but this is a political figure, according to many. Some cynics believe it is used mainly to keep wage negotiations low. How can food inflation possibly be in the range from 6% to 8% when most food products have doubled in price and some have tripled and others, imported ones, have gone up four times in the past two years?
  2. Environmentally Conscious Consumers: Individuals interested in reducing food waste and supporting sustainable practices.
  3. Value Seekers: Customers looking for discounts and deals on everyday grocery items.

The growth of best before and expired food stores in South Africa is driven by consumer demand for affordable and sustainable food options. Entrepreneurs can capitalize on this trend by identifying niche markets, building supplier relationships, and investing in marketing efforts. However, they must navigate regulatory challenges, quality concerns, and increasing competition to succeed in this evolving market landscape. As the market continues to expand, there are ample opportunities for growth and innovation in serving the needs of price-conscious and environmentally conscious consumers.


Disclaimer: The report is for public distribution and has been furnished solely for information. None can use the report as a base for any claim, demand or cause of action and, also none is responsible for any loss incurred based upon. The author assumes no responsibility or liability for any errors or omissions in the content of this site. The author is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information. All sources of information acknowledged.

Coffee Business in South Africa: Market Report 2024

Photo: Pexels

Coffee has become a major beverage in South Africa. This brief market report gives you an overview at a glance of some of the key trends and opportunities in the local coffee market.

1. Overview:
The coffee industry in South Africa continues to experience steady growth, driven by a burgeoning coffee culture and increasing consumer demand for specialty coffee products. With a growing urban population and rising disposable income levels, the coffee market presents numerous opportunities for small businesses to thrive.

2. Market Size:
The South African coffee market both in terms of at home, restaurant ?and takeaway ??has witnessed significant expansion in recent years. Statista reports the market is projected to experience an annual growth rate of 10.52% from 2024 to 2028 (CAGR 2024-2028). The Coffee market in South Africa at this growth rate is projected to grow at market volume of US$632.0m (about R12 billion rands). There are many figures on the market size and growth potential and one has to be careful about which estimates include filter coffee and instant coffee. So it’s best to not get fixated on one number but look at the general increase in growth.?

This growth can be attributed to the proliferation of coffee shops, cafes, and specialty roasters across major cities, catering to the evolving tastes of consumers.

3. Annual Market Growth:
The coffee market in South Africa has been experiencing a strong annual growth rate, reflecting the sustained demand for coffee products among a diverse consumer base. This growth trajectory is expected to continue as coffee consumption becomes increasingly ingrained in South African culture.

4. Market Potentials:
The coffee industry presents promising potentials for small businesses, including coffee roasting, specialty coffee retail, mobile coffee carts, and coffee equipment distribution. Additionally, opportunities exist in catering to niche markets such as organic, fair trade, and single-origin coffee segments.

5. Customer Profile:
South Africa’s coffee consumers encompass a wide demographic range, including young professionals, students, tourists, and coffee enthusiasts. This diverse customer base seeks quality coffee experiences, convenience, and ambiance when choosing coffee establishments.

6. Customer Buying Habits:
Consumer buying habits in the South African coffee market vary, with preferences for specialty coffee, artisanal blends, and ethically sourced beans on the rise. Convenience also plays a significant role, with an increasing demand for on-the-go options and delivery services.

7. Key Players:
The coffee industry in South Africa is dominated by a mix of local and international players, including major coffee chains, independent cafes, and specialty roasters. Notable key players include Seattle Coffee Company, Vida e Caffè, and Motherland Coffee Company, among others.

8. Challenges:
Despite the opportunities present, small businesses entering the coffee market face challenges such as intense competition, rising operating costs, supply chain disruptions, and changing consumer preferences. Additionally, navigating regulatory requirements and securing prime locations can pose hurdles for entrepreneurs.

9. Opportunities:
Despite challenges, there are ample opportunities for small businesses to differentiate themselves through product innovation, unique branding, personalized customer experiences, and community engagement initiatives. Embracing sustainability practices and leveraging digital marketing strategies can also enhance competitiveness.

10. Conclusion:
In conclusion, the South African coffee market offers a fertile landscape for small businesses to thrive, driven by increasing consumer demand, evolving preferences, and a vibrant coffee culture. By capitalizing on emerging trends, addressing challenges proactively, and fostering innovation, small coffee enterprises can carve out a lucrative niche in this dynamic industry landscape.


Disclaimer: The report is for public distribution and has been furnished solely for information. None can use the report as a base for any claim, demand or cause of action and, also none is responsible for any loss incurred based upon. The author assumes no responsibility or liability for any errors or omissions in the content of this site. The author is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information. All sources of information acknowledged.

Should I drink coffee before bed?

Photo: Pexels

Drinking coffee before you go to bed can drive you crazy. I found that when I drank coffee after 6pm in the evening, it would be difficult for me to fall asleep. I had to spend a long time reading until I was tired enough to doze off.

Other people seem to handle drinking coffee at 10am at night and have a very good sleep.

What is the secret?

I’m not sure that there is a secret. It depends on what works for you.??

Let’s take a quick dive into coffee consumption and sleep to find out the pros and cons of drinking coffee too late in the evening.

Coffee is often hailed as the elixir of productivity, the fuel that powers many through busy days and late nights. However, its stimulating effects on the central nervous system can also disrupt sleep patterns, leaving many pondering the age-old question: Should I drink coffee before bed?

The Case for Drinking Coffee Before Bed:

  1. Boost in Alertness: For some individuals, caffeine intake before bed can provide a temporary boost in alertness, allowing them to power through tasks or enjoy late-night activities without feeling drowsy.
  2. Enhanced Cognitive Function: Studies have shown that caffeine consumption can improve cognitive function, including memory, attention, and reaction time, which may be beneficial for individuals working or studying late into the night.
  3. Personal Tolerance: Some people have a higher tolerance for caffeine and may not experience significant disruptions to their sleep even if they consume coffee before bed. These individuals may enjoy the taste and ritual of coffee without adverse effects on their sleep quality.

The Case Against Drinking Coffee Before Bed:

  1. Disrupted Sleep Patterns: Caffeine has a half-life of approximately 3-7 hours, meaning that even a late afternoon or early evening cup of coffee can linger in the body and disrupt sleep onset and quality. Consuming coffee closer to bedtime can exacerbate these effects, leading to difficulty falling asleep and fragmented sleep cycles.
  2. Decreased Sleep Quality: Research has shown that caffeine consumption before bed can reduce total sleep time, decrease deep sleep stages, and increase nighttime awakenings, ultimately compromising sleep quality and leaving individuals feeling groggy and unrested the next day.
  3. Interference with Circadian Rhythm: Caffeine can interfere with the body’s natural circadian rhythm, which regulates the sleep-wake cycle. By stimulating the central nervous system, caffeine consumption before bed can delay the onset of sleep and disrupt the body’s internal clock, leading to long-term sleep disturbances and potential health consequences.

While the decision to drink coffee before bed ultimately depends on individual preferences and tolerance levels, it’s essential to weigh the potential benefits against the risks.

While some may enjoy the temporary boost in alertness and cognitive function, others may experience disrupted sleep patterns and decreased sleep quality.

Ultimately, moderation is key, and individuals should be mindful of their caffeine intake, especially in the hours leading up to bedtime. Experimentation with timing and dosage may help individuals find a balance that allows them to enjoy their favorite beverage without sacrificing precious sleep.

Remember, a good night’s rest is essential for overall health and well-being, so choose wisely when reaching for that late-night cup of coffee.

Would you loan money to someone you know?


Someone I know asked me for a loan about two years ago. I never loan money but this person had done some good work for me and I decided that I would do so.

He told me that he would pay me back the next day, but when the next day came, he said he didn’t have the money anymore and he had to get money over the weekend and he would pay me on the Monday.

Then on the Monday, he said he still didn’t have the money. It went on like this for a week.

During this time, I was the one taking the strain because I had to keep asking him for the money I had loaned to him. He had no qualms about saying that he couldn’t get the money. It was almost as if he didn’t really mind that he couldn’t get the money back to me and that he had broken his promise to pay it back the next day.

A similar situation happened last week where somebody else who was working for me asked for a loan and I said flatly no. I think the main reason was because of my past experience. I had vowed then never to loan anybody any money ever again.

It’s a subtle thing loaning money because people listen to you talk or watch your expenditure and if you let out in any way that you do have money, which I avoid doing by the way, then they feel they can ask you for a loan.

My policy after my bad experience is to say no. The reason is that it breaks the trust and the relationship that you have with the other person. You begin to have doubts about them, about their trustworthiness and what sort of person they really are.

Someone once said to me it’s best with small amounts just to give the money to somebody and forget about it. It depends on the situation. If the person is in a financial crisis then a small amount of money could be given. But it’s a dangerous course of action because once you give money people expect more money from you.

I once said to somebody that I wouldn’t give them money but I would supply them with the groceries they needed. The person was highly offended by this and dragged all sorts of things out to imply what a bad person I was. But I stuck to my guns and said I would only provide groceries, not cash. My offer was bluntly rejected.


My conclusion is that you need to think twice about giving people loans, whatever the amount. If you loan someone money, you will be their prisoner until they pay you back, if they do. It’s best to be prepared to answer any request for money with a flat no.

What do you think? Do you think this is unfair or that it’s a safe path to follow?

If you want to use AI for your business writing, be my guest

Photo: Unsplash, Shantanu Kumar

There’s no problem with using AI to do your writing for you. I’d go further and say that AI is a fantastic tool. Its time has come.

When I was a schoolboy I had to go to the library to do research, but now at my fingertips, or even using dictation, I can find out information and even get AI to do the writing for me, if I so wish.

We are living in amazing times where technology is helping to take the drudgery out of mundane tasks, and helping us to do these tasks a lot quicker, far quicker.

I have been using AI to supplement my research since I got hold of a suitable AI app last year.

So, as I say, it’s a brilliant tool and if you’ve got basic writing to do, it’s amazing how quickly it can be done. And you often get back information that you didn’t even think of.

Now, I was reading an article, which my son sent me, on an Australian website where copywriters were concerned about AI taking away their jobs. They were also worried about getting paid less for their work. No one wants to lose the work they are doing and get paid next to nothing.

I asked ChatGPT, “Please let me know whether copywriters will be replaced by AI”. This is the answer I received:

“While AI has certainly impacted many industries, including copywriting, it’s unlikely that copywriters will be completely replaced by AI. AI can assist copywriters by generating ideas, providing data-driven insights, and even producing some basic content. However, human creativity, understanding of nuance, and ability to connect with audiences on an emotional level are elements that AI still struggles to replicate effectively. So, while AI may change the landscape of copywriting, it’s more likely to augment human capabilities rather than replace them entirely.”

In the same article from the Australian website was the following:

“Companies that ditched their copywriters may be experiencing the “detrimental consequences” of having too much faith in AI, according to those same copywriters.
Freelancers report old clients getting back in touch and admitting the bot’s copy wasn’t up to scratch.”

My take is that uninformed clients can use AI as much as they please and get back whatever results they want.

The simple truth is that copywriters, editors and writing coaches like myself would want to stay as far away from clients like this as is humanly possible?

When it comes to certain types of copywriting and important business writing such as sales emails, reports, blog posts, and so on, that are aimed at influencing, persuading and engaging your audience, you need to be careful.

AI can write your content for you, but it will not be a human speaking to a human. There are a lot of subtle differences in writing that you do yourself and that AI does for you.

I’ll just briefly touch on one area, because the other areas I discuss with my clients who need business writing done for them, and that is voice.

It’s up to you if you want to lose your individual voice. The voice that you use for persuading others, settling arguments, negotiating and communicating with empathy.

If you take out your voice and get somebody else to do it for you, then there is the danger of sounding like every other chat bot writing app.

As I said, that’s just one key area. There are a lot of subtleties that I bring to the attention of my clients so that their writing can be more effective, persuasive and engaging.

If you need assistance with your business writing, I can help. I’m full up at the moment but contact me and I’ll see if I can squeeze you in. I don’t take anyone on. I prefer to know a bit about the person whom I’m going to help. It’s best to first send me a sample of your writing. We can take it from there.

Are you a small business owner or individual who would like to get your writing done for you?


Get out more emails, more reports,
more blog posts and use your writing to make more money?

My name is Chesney Bradshaw. ?A year ago I started a business writing service where I am able to get writing done for small business owners and individuals to help them with their sales and marketing.

What I found was when I helped them improve their business writing, which they were struggling with, they were able to get more done and bring in more sales leads.

They didn’t know how to make it easier for themselves, they didn’t know that there was someone to help them improve the effectiveness of their writing and get it out faster. ?

Do you send out your emails, blog posts and newsletters just hoping that someone will respond.? You need to have a system in place that will get you new leads and help you close business.

If this sounds like you, I’d like to introduce you to my business writing service. Every week you can hop on a call and I can help you with your emails and other business correspondence to help you grow your business. I’ll be there as your hidden marketing weapon.

?I don’t know about you, but I find the people who come to me have all sorts of problems with their writing. Some of them are unsure that it’s good enough. Others lack confidence. I think it’s always like this for people who write for business.

Business writing ??isn’t about writing nonsense or sweet nothings. Often business writing lacks clarity and persuasiveness. These seem to be the twin requirements when writing for business.

I saw some writing the other day where the small business owner ?was using short, choppy sentences. Their writing became like a sing-song.

Now, you don’t want to do that. Otherwise, people will laugh at you.

Are they laughing at you about other things that you’ve written?

Do you feel embarrassed with what you have written?

Are you afraid to send it out?

It’s a familiar feeling for many writers. The main reason for this is that it’s hard to judge your own work. It plagues any level of writer, whether they are a beginner or a professional.

If you want assistance with your business writing, I may be able to help. I get a lot of requests, so you’d need to get in quickly before others do. I also don’t take anyone on, because I know the pitfalls. That’s why it’s best to send me a piece and check with me to find out if I would take you it on.

Can you tell whether your writing is good or bad, what is wrong and how to make it better?

Can you tell whether your writing is good or bad, what is wrong and how to make it better?

faceless people scolding discontent black girl
Photo by Monstera Production on

“Is my writing any good?” This question haunts experienced writers and beginners. Whether you’re writing business documents or a blog post like this one, quality matters. So, how do you discern if your writing is good, bad, or needs revision?

Writing exists on a spectrum, ranging from effective to clumsy jumbles of words that leave readers scratching their heads.

Good writing captivates readers and leaves a lasting impression. It’s characterized by clarity, coherence, and creativity. Good writing is not just about flawless grammar and punctuation; it’s about striking a chord with your audience, conveying your message effectively, and leaving room for interpretation and contemplation.

Bad writing lacks clarity, coherence, and often fails to engage its audience. It may suffer from grammatical errors, convoluted sentence structures, or lackluster storytelling. Signs of poor writing include inconsistency, excessive verbosity, or a lack of authenticity.

Step back from your writing and assess it with a critical eye. Look for clarity, coherence, and conciseness. Are your ideas conveyed effectively? Is your prose engaging, or does it meander aimlessly? Consider seeking feedback from trusted peers or mentors who can offer unbiased perspectives.

Put yourself in the shoes of your readers. How would they perceive your writing? Does it resonate with them, or does it fall flat? Pay attention to their reactions, comments, and critiques. Their feedback can provide valuable insights into areas for improvement.

Engage in introspection and self-assessment. Identify your strengths and weaknesses as a writer. Are you adept at writing vivid descriptions but struggle with dialogue? Acknowledging your areas for improvement is the first step towards improving your writing.

Writing is 90% about rewriting. Don’t be afraid to revise, rewrite, and refine your work.

Writing involves vulnerability. Be willing to open up, explore uncomfortable truths, and challenge conventional wisdom. Authenticity resonates with readers far more than polished perfection.

Feeling overwhelmed with your writing?

It can get complicated when you have writing to do that is important to your career or business.

If you are doing a lot of writing then there are a lot of pieces that need to fall into place before you can have a completed written draft.

This takes time. It requires research. You probably need to make an outline or do a draft. Some people just wing it, but that’s not always advisable for non-fiction business documents.

The hardest thing is to get started, to get going on your project or projects.

Where do you start? What sort of information are you looking for? Where will you find it?

Information can come from a variety of sources within the company you work for or small business, reference books, people whom you need to talk to, and the ubiquitous internet.

You might come up with a draft, but if it’s not satisfactory you would have to go through several revisions. It’s not as easy as people think. That’s why often people postpone their writing right to the end and then it becomes a nightmare. Some people say they work better closer to a deadline. Others don’t want the pressure or can’t handle the pressure of a deadline.

This brings me to the point that I’ve simplified the process over about 30 years of doing writing in various genres, including non-fiction and fiction, and have written for big companies and small businesses. I’ve done all sorts of writing, including advertising, copywriting, public relations writing, corporate communications, web content, email sequences, and blog content.

If you want assistance with revising and editing your work, I may be able to help. I get a lot of requests, so you’d need to get in quickly before others do. I also don’t take anyone on, because I know the pitfalls. That’s why it’s best to send me a piece and check with me to find out if I would take it on for you.

Having difficulties revising and editing your own work?

It’s difficult to revise and edit your own work. You need to switch gears and become hypocritical about what you’ve written.

It’s not just about the grammar and punctuation. One of the main things is to make sure that whatever you’ve written will be interesting or satisfying to your readers.

Now there are many ways of revising your work, but it can be difficult if you don’t know what to look for.

You need to look for how your piece of writing sounds, whether it makes the mark, and whether it’s simply good enough to release it to a scrutinizing readership.

The larger your audience, the more critical it is that you revise and edit your work.

Many people are going to read what you have written. Some of them are going to be hypercritical. Others may lose interest and stop reading. They also may complain. This can be embarrassing. It really rubs salt in your wounds.

You’ve tried hard to make yourself clear. You’ve struggled with something special to say. You think it’s good, but others may not.

The way you go about your revision and editing matters. If you just quickly read through what you’ve written and think it’s OK, you really haven’t done your writing a service. In fact, you’ve done it a disservice.

You see, this is the difficulty about revising and editing work. You never know how someone else is going to view it.

So, as I said at the beginning, you almost have to become a different reader of your own work. ?You need to read your own work as a discriminating reader would, or even as an editor.

If you want assistance with revising and editing your work, I may be able to help. I get a lot of requests, so you’d need to get in quickly before others do. I also don’t take anyone on, because I know the pitfalls. That’s why it’s best to send me a piece and check with me to find out if I would take it on for you.

You know, I recently put out an advertisement for a roof painting project, and I got close to 100 responses. The problem is that, sifting through the responses, I could clearly see that most of them were desperate or amateurs. Some reputable painting companies with years of experience didn’t even reply. And you know why this is? It’s because they’ve got plenty work to fill their books from now till winter. Can you believe that? But it makes sense, doesn’t it?

So if you feel I could help you, let me know soonest.