Market potential for artisanal breads

Do you find it difficult to buy delicious, quality artisanal breads. Perhaps it’s just the area that I’m living. The quality of the bread is not what I expected. I was talking to a friend yesterday who baked artisanal breads during the Covid period and he said he made all sorts of breads including sweet potato and butternut bread. Another friend up at Langebaan has a special sourdough and he has been baking breads, but mainly for home. One bakery I visited on Friday had very well-made and delicious baguettes.

I’ve done research on the artisanal bread market and will be providing a report during the week on the artisanal breads for entrepreneurs.

The artisanal bread market in South Africa is experiencing notable growth, driven by increasing consumer preference for high-quality, specialty baked goods. While the overall baked goods market, including artisanal bread, has been influenced by economic factors such as rising wheat prices, the demand for healthier and premium products is on the rise.

As of 2023, the South African bread and bakery market saw a gradual recovery in retail volumes post-pandemic, with a shift towards healthier options due to the strengthening health and wellness trend. This includes fortification of breads with nutrients such as proteins and vitamins oai_citation:1,Baked Goods in South Africa | Market Research Report | Euromonitor.

The artisanal bread segment, characterized by its use of natural ingredients and traditional baking methods, aligns well with consumer preferences for quality and authenticity. Artisanal bakeries and independent retailers are significant distribution channels for these products, reflecting a growing trend in personalized and local shopping experiences oai_citation:2,Artisan Bakery Market Size, Industry Share | Forecast, 2032 oai_citation:3,Baked Goods in South Africa | Market Research Report | Euromonitor.

The market potential for artisanal bread in South Africa is promising. Despite economic challenges, the segment’s appeal lies in its perceived quality and health benefits, positioning it well for growth as consumer spending power stabilizes and dietary trends continue to favor premium, health-oriented products oai_citation:4,South Africa’s Bread and Bakery Market Report 2024 – Prices, Size, Forecast, and Companies.

Overall, while detailed market size specifics are not readily available, the growth trajectory for artisanal breads in South Africa looks positive, supported by consumer trends and innovations within the industry oai_citation:5,Baked Goods in South Africa | Market Research Report | Euromonitor oai_citation:6,South Africa’s Bread and Bakery Market Report 2024 – Prices, Size, Forecast, and Companies.

There are gaps in the market that could be filled by entrepreneurs especially breads for coffee shops. Customers could buy their bread after they’ve had their coffee and take the bread home with them.

I think it’s very important for entrepreneurs to look at things that they enjoy doing. Some people love baking. One person I met in artisanal bread baking area was a South African who gave up his job at the South African Broadcasting Corporation, went to France and learned how to bake bread. Today he is running a highly successful bakery. If you don’t get there soon enough the bread is all sold out and that’s before lunchtime.

There is a strong demand for quality artisanal breads. Watch out this week for a mini market report on artisanal breads that I’ve researched and perhaps this would provide an opportunity for you to investigate.

Why do ideas seem so exciting and promising, but when you try them out, the reality is completely different (and sometimes so disastrous that you wish you hadn’t thought about the idea in the first place)?

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Ideas are what propel us, move us forward, ignite us, and can reward us in various ways. But some ideas can be disastrous. Have you ever come up with an idea and try to follow it through, but halfway, or even less of the way, realize that you’ve made one big mistake? I can think of one right away. I came up with the idea to move to the coast after 40 years, and although I have a place in a beautiful area, I really miss what I left behind. I was living in a suburb that I had known for 40 years, knew all the shops, knew all the people, was familiar with everything and now it’s hard to adjust to a new neighborhood with new challenges, crime, different to what I experienced before, but there’s certainly crime here. The weather is dreadful in winter with so much moisture and little sun, and now I am trapped in that original idea and the decision-making that accompanied that idea. Why is this so? Why can’t we see things before they happen? Why can’t we have insight? Why can’t we do things differently? Well, I tell you, one piece of advice I got once was to flirt with possibilities, and I did that. I came down to Cape Town and stayed in the very place that I’m now living in for three months and thought it was great. Yes, but that was summer and I hadn’t made a permanent commitment to the place. Interesting. Anyway, the point here is that I now have to live with the decision I made and make it work and slowly adjust to my new environment over time. Yes, there are a lot of pluses about being in this new environment, but it’s not as easy to adapt as I thought it would be.

Have you ever found yourself lost in the enchantment of a brilliant idea, only to feel the sting of reality when you try to bring it to life? It’s a common experience, one that can be as disheartening as it is perplexing. Let’s settle in for a moment and explore why this happens. Picture us around a warm fire, the crackling logs lending a comforting soundtrack to our musings.

Ideas have a way of capturing our imagination with their sheer potential. In our minds, they unfold with perfection, unencumbered by the constraints of the real world. It’s like envisioning a grand adventure, where every step is filled with excitement and triumph. We see the end results, the glory, the success, and our hearts race with anticipation.

But when we take that first step towards making our idea a reality, we often encounter unexpected hurdles. The path that seemed so clear and straightforward in our imagination is suddenly riddled with obstacles. We face practical challenges, logistical issues, and unforeseen complications. Each snag can feel like a personal affront to the beauty of our original vision.

Why does this happen? Why do ideas seem so thrilling in theory but so daunting in practice? Part of the answer lies in the nature of our imagination. When we conceive an idea, we focus on its potential, on the best possible outcomes. We see what could be, not necessarily what is likely to be. Our imagination glosses over the nitty-gritty details, the mundane but crucial steps needed to bring the idea to fruition.

Moreover, the act of dreaming is, by nature, a liberating experience. It’s boundless, free from the rules and limitations that govern our everyday lives. In our minds, there are no budgets, no deadlines, no interpersonal conflicts. Everything works in harmony. But reality is different. Reality demands planning, resources, and time. It requires us to negotiate with constraints and to adapt to changes.

This gap between vision and execution is often where the trouble lies. It’s in this space that many ideas falter, where the romanticism of the dream gives way to the pragmatism of doing. Sometimes, the idea that once seemed so promising turns out to be less feasible than we thought. Other times, the process of bringing it to life reveals flaws we couldn’t have anticipated.

And yes, there are times when the endeavor feels so disastrous that we wish we hadn’t thought of the idea in the first place. We’ve all been there, haven’t we? Those moments when we’re knee-deep in complications, and we wonder why we ever dared to dream. It’s a humbling experience, but also a deeply human one.

But here’s the silver lining: every idea, whether it succeeds or fails, teaches us something valuable. It helps us understand our limits and our capabilities. It forces us to confront the gap between our dreams and reality and to learn how to bridge that gap more effectively. It’s through this process that we grow, that we become more adept at navigating the tricky terrain between imagination and reality.

So, the next time you find yourself enamored with a brilliant idea, remember that the road ahead might be rocky. Embrace the excitement, but prepare for the challenges. And if things don’t go as planned, take it as part of the journey. After all, even the most disastrous ventures leave us with stories to tell, lessons learned, and a deeper appreciation for the magic of dreaming.

As we sit by this fire, let’s cherish the spark of inspiration, while keeping in mind the resilience and adaptability that every dreamer must cultivate. Because it’s not just the ideas that matter, but the courage to pursue them, the wisdom to navigate their complexities, and the grace to learn from their outcomes.

Soft serve ice cream market in South Africa 2024 – mini-report

Photo: Chesney Bradshaw

Even in winter, I have observed big demand for ice cream, especially in the coastal town where I live. I’ve prepared this mini-report to give you a quick overview of the market potential for soft-serve ice cream in South Africa. I’m particularly interested in giving this information to entrepreneurs who can find a gap in the market wherever they live. Why is this so? Because jobs are so scarce and entrepreneurial opportunities are so important for job creation. Now, it might seem the wrong time of the year to start thinking about an ice cream startup, but now is the time, right now, because within about three to four months the weather will get warmer and there’ll be much demand for soft-serve ice creams. If you’d like a more detailed analysis, I am a market researcher and business writer who can prepare a report for you on the market. This would involve research interviews with various market players and competitors as well as obtaining more detailed information that may be important for you if you decide on a market entry. If you are interested, then contact me and I will let you know my market research consulting fee.

Quick Market Overview

The soft serve ice cream market in South Africa is experiencing significant growth due to rising consumer demand for indulgent, yet convenient dessert options. The market is bolstered by the country’s warm climate, which drives higher consumption of frozen desserts. Opportunities for entrepreneurs are abundant, particularly in mobile soft serve units and niche flavors that cater to health-conscious and gourmet preferences. Additionally, technological advancements in ice cream machines and innovative marketing strategies, such as social media promotions, present further opportunities for new entrants.

Market Data

In 2024, the South African soft serve ice cream market is valued at approximately ZAR 1.5 billion, with an expected annual growth rate of 6.5% over the next five years. This growth is driven by an increasing middle-class population with disposable income and a burgeoning tourism industry, which boosts demand in urban and coastal areas. Seasonal promotions and the popularity of limited-time offers also contribute to sales spikes during peak periods.

Market Segmentation

The market can be segmented based on:

  • Flavor: Vanilla, chocolate, mixed flavors, and specialty flavors such as fruit-based or vegan options.
  • Distribution Channel: Direct sales through brick-and-mortar outlets, mobile units, and online delivery platforms.
  • End-user: Retail consumers, foodservice industry including restaurants and cafes, and catering services for events.

Market Outlook

The outlook for the soft serve ice cream market in South Africa is positive, with sustained growth anticipated due to the expanding middle class and increasing urbanization. Innovations in healthier options, such as low-fat and dairy-free alternatives, are expected to drive future market trends. Additionally, partnerships between local producers and international brands could introduce more variety and elevate the market standards. Investment in cold chain logistics will be crucial for maintaining product quality and expanding reach to rural areas.

Competitive Landscape

The competitive landscape of the South African soft serve ice cream market is dominated by both local and international players. Key strategies include product diversification, aggressive marketing, and strategic location placements.

Company Profiles

  1. Unilever South Africa (Magnum, Cornetto)
    Unilever is a major player in the ice cream market with a strong presence in soft serve through its well-known brands. The company’s extensive distribution network and robust marketing campaigns help maintain its market dominance.
  2. DairyBelle
    DairyBelle offers a range of dairy products, including soft serve ice cream, and is known for its quality and affordability. The company leverages local dairy resources to deliver fresh and flavorful products.
  3. Frosty’s Soft Serve
    Frosty’s is a popular local brand, recognized for its diverse flavor offerings and strategic placement in high-traffic locations such as malls and tourist spots. The brand focuses on providing a premium soft serve experience.
  4. Woolworths
    Woolworths, a high-end retail chain, has ventured into the soft serve market, offering gourmet options in its in-store cafes. The emphasis on high-quality ingredients and unique flavors sets it apart from traditional soft serve vendors.
  5. KFC South Africa
    KFC has incorporated soft serve ice cream into its dessert menu, capitalizing on its extensive network of fast-food outlets. This integration allows for a significant volume of sales, particularly among younger consumers.


  • Market reports and industry analyses from local business journals and global market research firms
  • Company websites and press releases
  • Industry news articles and trade publications

Startups for teens — how teens in South Africa could benefit from parents who encourage their entrepreneurial ventures

I must say that growing up in a small coastal town didn’t give me too many opportunities to understand business, but I did have my own ways of making money from doing paper rounds, catching fish and selling them, and in those days selling my legal limit of crayfish to various customers. There were several other things I did, but these stand out as the most interesting ones. I wonder to what extent teenagers and especially those in their early teens are starting their own little startup businesses.

My enthusiasm for business started after I left a small coastal town and went to a big city. There I was able to meet with various top business people and through my work at the time was able to ask them many questions about all aspects of running a business and a big company. It was a very useful experience and some of those lessons that I learned way back then still stand out and have profited me throughout my life.

I’m really writing about this subject because I see teenagers with scarce job opportunities working in hardware stores as cashiers when they leave school or working in a sports club canteen or becoming extras for movie sets. Not that that is a bad thing, but they’re not starting their own ventures. So I thought I’d prepare a small list of ideas for parents that they could watch out for among their teenage children and perhaps encourage them.

Start-Up Ideas for Early Teenagers

Lawn Care Services: Offer to mow lawns, trim bushes, and weed gardens for neighbors.

Pet Sitting and Dog Walking: Take care of pets when owners are away or walk dogs after school.

Handmade Jewelry: Create and sell unique jewelry pieces online or at local markets.

Car Washing: Set up a mobile car wash service in your neighborhood.

Tutoring: Offer tutoring in subjects you excel in to younger students or peers.

Baking Business: Bake cookies, cupcakes, or cakes and sell them to friends, family, or at school events.

Social Media Management: Help local businesses manage their social media accounts.

Craft Kits: Create and sell craft kits with all the materials needed for a fun project.

Personalized Gifts: Make custom gifts like name plaques, decorated photo frames, or personalized T-shirts.

Fitness Classes: Offer fitness or dance classes for kids in your neighborhood or online.

Photography Services: Take photos for events like birthdays or family gatherings.

Recycling Service: Collect recyclables from neighbors and take them to recycling centers.

Custom Art: Paint or draw custom artwork and sell it online or at local art fairs.

House Cleaning: Offer basic house cleaning services like vacuuming, dusting, and organizing.

Gardening Services: Help neighbors plant flowers, vegetables, or maintain their gardens.

Babysitting: Offer babysitting services for families in your community.

Errand Running: Help busy neighbors by running errands like grocery shopping or picking up dry cleaning.

Event Planning: Plan and organize small events like birthday parties or school events.

Upcycling Projects: Turn old items into new, useful products and sell them.

Subscription Boxes: Create and sell monthly subscription boxes with themes like art supplies, snacks, or books.

YouTube Channel: Start a YouTube channel with content you’re passionate about, like gaming, crafts, or cooking.

Blogging: Start a blog on a topic you love and monetize it with ads or sponsored posts.

Car Detailing: Offer detailed car cleaning services, including vacuuming and waxing.

Fashion Design: Design and sell your own clothing or accessories.

Snack Stand: Set up a stand selling homemade snacks or lemonade in your neighborhood.

Elderly Assistance: Help elderly neighbors with tasks like grocery shopping, yard work, or tech setup.

Online Store: Sell products on platforms like Etsy, eBay, or Depop.

Video Editing: Edit videos for YouTubers or small businesses.

Handmade Soap and Candles: Make and sell your own soap and candles with unique scents.

Graphic Design: Offer to design logos, posters, or social media graphics for small businesses.

Decorating Services: Help people decorate for holidays or special events.

Book Club: Start a book club and charge a small fee for membership or organize book swaps.

Plant Care: Offer services to water and care for houseplants when people are on vacation.

Vintage Clothing Sales: Thrift and sell vintage clothes online or at local markets.

Toy Repair: Fix broken toys for kids in your neighborhood.

Podcasting: Start a podcast on topics you find interesting and build an audience.

These ideas can help you learn new skills, make some extra money, and have fun while doing it!

From my experience in business, I was able to understand that writing is so important for any type of business or any type of position in business. But how many have had a bad experience with English at school? I did, and after school, I was able to find people who could help me write better. As a writing consultant, I can help anyone with whatever writing they are doing if they are struggling to do so. Just let me know and reach out via email or any of the social media platforms I’m on.

How do coffee shops make money? Let’s find out how you can reverse-engineer the business model of 100 successful coffee shops

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It might sound a bit crazy but it’s worth exploring. I don’t think you have to reverse engineer a 100 coffee shops but you do need to take a look at many before you decide to start one if that’s what you want to do, if that’s what you love, if that’s what makes you buzz. I was thinking about this today as I drove in the rain in Cape Town. There were coffee stands sticking out of industrial areas, coffee shops in shopping centers, coffee all over the place. I wondered what would be an effective way of researching a coffee shop business that you want to go into before you go into it so that you’re armed with good information. Now this information isn’t something you should rely on solely. It would be a good idea to consult someone that you can trust either a business person who is running a coffee shop and knows about the coffee shop business or a business advisor who has advised specifically coffee shops (not any other shops or businesses). Let’s have a look at some of the basics how you could go about this process:

To understand how coffee shops make money and to reverse-engineer the business model of 100 successful coffee shops, we should focus on several key aspects:

  1. Revenue Streams:
    • Primary Product Sales: Selling coffee, espresso-based drinks, teas, and other beverages.
    • Food Items: Offering pastries, sandwiches, salads, and other snacks.
    • Merchandise: Selling branded items such as mugs, coffee beans, brewing equipment, and apparel.
    • Specialty Items: Seasonal drinks, limited-time offerings, and premium products.
  2. Cost Management:
    • Cost of Goods Sold (COGS): Sourcing quality beans and ingredients at a reasonable cost.
    • Labor Costs: Managing staff wages, training, and scheduling efficiently.
    • Overhead Costs: Rent, utilities, equipment maintenance, and other operational expenses.
  3. Location:
    • Foot Traffic: High-traffic areas such as busy streets, near offices, universities, or public transit hubs.
    • Accessibility and Convenience: Easy access, visibility, and ample seating.
  4. Customer Experience:
    • Atmosphere: Creating a welcoming and comfortable environment.
    • Service Quality: Friendly and efficient staff.
    • Consistency: Consistent quality of products and service.
  5. Marketing and Branding:
    • Local Community Engagement: Participating in local events, supporting local causes.
    • Loyalty Programs: Incentivizing repeat customers with rewards programs.
    • Online Presence: Active social media, effective website, and online ordering capabilities.
  6. Innovation and Differentiation:
    • Unique Offerings: Specialty drinks, unique flavor profiles, or signature blends.
    • Technology Integration: Mobile ordering, contactless payments, and efficient POS systems.
  7. Supply Chain and Partnerships:
    • Supplier Relationships: Building strong relationships with reliable suppliers for fresh and high-quality ingredients.
    • Collaborations: Partnering with local bakeries, artisans, or other businesses for cross-promotion.

Important Aspects of Starting a Coffee Shop:

  1. Business Plan:
    • Detailed financial projections, target market analysis, and marketing strategy.
  2. Location Selection:
    • Thorough analysis of potential locations based on foot traffic, competition, and demographics.
  3. Menu Development:
    • Crafting a menu that appeals to the target market while managing costs and ensuring quality.
  4. Hiring and Training:
    • Recruiting skilled baristas and providing comprehensive training to ensure excellent service.
  5. Interior Design:
    • Designing a space that reflects the brand and attracts customers to stay longer.
  6. Licensing and Compliance:
    • Ensuring all necessary permits and licenses are obtained, including health and safety compliance.
  7. Technology and Operations:
    • Investing in reliable equipment and technology to streamline operations and enhance customer experience.
  8. Initial Marketing Push:
    • Launch campaigns, opening events, and promotions to build initial customer base.

By reverse-engineering successful coffee shops, you would identify common threads such as high-quality products, excellent customer service, effective cost management, and strategic marketing. But to stand out and succeed, you would also need to incorporate unique elements that align with your vision and resonate with your target audience.

What invisible scripts are holding you back in life and business?

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Do any of these self-limiting beliefs sound familiar?

“I’m not good with people.”
“I can’t make new friends.”
“I’m too old to live an active life.”
“I can’t handle the weather in Cape Town in the winter.”
“I’m not good with money.”
“I don’t know how I can save.”
“I don’t have any experience in opening my own business.”
“I’m not good enough.”
“I don’t deserve success.”
“I always fail at everything I try.”
“I can’t handle change.”
“I’m not smart enough to achieve my goals.”
“People will judge me if I try and fail.”
“I’m too old to start something new.”
“I’m not talented enough.”
“I don’t have enough time.”
“I’m not lucky like others.”
“I can’t do this alone.”
“I’m not creative.”
“I’m too shy to be successful.”
“I don’t have the right connections.”
“I’m too scared to take risks.”
“I’m not a leader.”
“I can’t speak in public.”
“I don’t have enough experience.”
“I’m not physically fit enough.”
“I can’t afford to pursue my dreams.”
“I’m just not that kind of person.”
“I always procrastinate.”
“I don’t have the discipline to follow through.”
“I’m too busy to work on myself.”
“I’m not good at networking.”
“I’m not good with technology.”
“I can’t express myself well.”
“I’m not attractive enough.”
“I don’t have what it takes.”
“I’m too introverted to succeed.”

These are just some of the self-limiting beliefs that people have. Do any of them worry you? Are you trapped? What can you do about it?

A self-limiting belief is a negative thought or assumption about oneself that restricts one’s abilities, potential, or opportunities. These beliefs often stem from past experiences, societal influences, or internalized criticism and can prevent individuals from pursuing their goals or reaching their full potential. Self-limiting beliefs are usually irrational and unfounded but feel real to the person holding them, significantly impacting their behavior, decisions, and overall mindset.

Changing self-limiting beliefs is difficult for several reasons:

  1. Deep-rooted Nature: These beliefs are often ingrained over many years, stemming from childhood experiences, societal influences, or repeated negative experiences. They become part of our core identity and worldview.
  2. Cognitive Biases: Human brains are wired to seek consistency and avoid cognitive dissonance. This means we tend to favor information that confirms our existing beliefs and ignore or rationalize away evidence that contradicts them.
  3. Emotional Comfort: Even negative beliefs can provide a sense of certainty and predictability. Challenging these beliefs can create emotional discomfort and anxiety, as it involves stepping into the unknown.
  4. Fear of Failure and Rejection: Self-limiting beliefs often protect us from potential failure, rejection, or criticism. Letting go of these beliefs means facing these fears head-on, which can be daunting.
  5. Reinforcement from Environment: Our environment, including family, friends, and culture, can reinforce self-limiting beliefs. Negative feedback or lack of support from others can make it harder to change.
  6. Habituation: Over time, these beliefs become automatic thought patterns. Changing them requires conscious effort and consistent practice, which can be mentally and emotionally exhausting.
  7. Lack of Awareness: Sometimes, people aren’t fully aware of their self-limiting beliefs or their impact. Recognizing and acknowledging these beliefs is a crucial first step that can be challenging in itself.
  8. Immediate Consequences: The benefits of changing self-limiting beliefs, such as increased confidence and opportunities, are often long-term. In contrast, the effort and discomfort required to change them are immediate, making the process seem less appealing.

Changing self-limiting beliefs requires a combination of self-awareness, effort, and practice. Here are steps to help you transform these beliefs:

  1. Identify Self-Limiting Beliefs: Recognize and acknowledge the specific beliefs that are holding you back. Write them down to make them clear.
  2. Challenge the Beliefs: Question the validity of these beliefs. Ask yourself: What evidence supports this belief? What evidence contradicts it? Are there instances where this belief has been proven wrong?
  3. Replace with Positive Beliefs: Formulate positive, empowering beliefs to replace the negative ones. For example, change “I’m not good enough” to “I am capable and worthy of success.”
  4. Affirmations and Visualization: Use positive affirmations and visualize your success regularly. This can help reprogram your subconscious mind to adopt new, empowering beliefs.
  5. Take Action: Actively pursue goals that align with your new beliefs. Start small and gradually take on bigger challenges to build confidence and evidence of your capabilities.
  6. Seek Support: Surround yourself with supportive people who encourage your growth. Consider working with a coach, therapist, or mentor who can provide guidance and accountability.
  7. Learn and Grow: Continuously seek knowledge and skills that support your new beliefs. Personal development books, courses, and workshops can be valuable resources.
  8. Practice Self-Compassion: Be kind to yourself and recognize that changing beliefs is a process. Celebrate small victories and learn from setbacks without harsh self-judgment.
  9. Reflect Regularly: Periodically reflect on your progress and adjust your approach as needed. Journaling can be a useful tool for tracking your journey and maintaining awareness.
  10. Stay Persistent: Changing deeply ingrained beliefs takes time and effort. Stay committed to your personal growth and continue working on your new beliefs even when it feels challenging.

Changing the self-limiting belief that you are not good with money, for example, involves a multi-step process focused on awareness, education, practice, and positive reinforcement. Here’s a detailed approach:

  1. Identify and Acknowledge the Belief:
    • Write down the belief: “I am not good with money.”
    • Reflect on past experiences and identify the origins of this belief. Consider how it has impacted your behavior and financial decisions.
  2. Challenge the Belief:
    • Question its validity: Is there concrete evidence that you are bad with money, or are there just a few instances that made you feel this way?
    • Gather counter-evidence: Recall times when you made good financial decisions or managed money well, even in small ways.
  3. Replace with Positive Beliefs:
    • Create a new, positive affirmation: “I am capable of managing my money well.”
    • Repeat this affirmation daily, especially when you catch yourself thinking negatively about your financial skills.
  4. Educate Yourself:
    • Read books, take courses, or attend workshops on personal finance.
    • Learn about budgeting, saving, investing, and debt management to build your financial literacy.
  5. Set Clear, Achievable Goals:
    • Start with small, manageable financial goals, such as creating a budget, saving a specific amount each month, or paying off a small debt.
    • Track your progress and celebrate small victories to build confidence.
  6. Seek Support and Accountability:
    • Talk to a financial advisor or coach who can provide guidance tailored to your situation.
    • Join a financial support group or community where you can share experiences and learn from others.
  7. Practice Financial Skills:
    • Create and stick to a budget.
    • Set up automatic savings plans.
    • Monitor your spending and make adjustments as needed.
    • Use financial tools and apps to help manage your money effectively.
  8. Reflect and Adjust:
    • Regularly review your financial goals and progress.
    • Reflect on what strategies are working and what needs adjustment.
    • Be patient and recognize that building new habits and beliefs takes time.
  9. Visualize Success:
    • Spend time visualizing yourself successfully managing your finances.
    • Imagine the positive outcomes of being good with money, such as financial stability, freedom, and the ability to achieve your goals.
  10. Practice Self-Compassion:
    • Be kind to yourself when setbacks occur. Understand that everyone makes mistakes, and these are opportunities to learn and grow.
    • Avoid harsh self-criticism and focus on constructive feedback.

By consistently applying steps like this, you can gradually change the self-limiting belief. You can gradually shift your mindset and overcome self-limiting beliefs, leading to greater confidence and success in various areas of your life.

Promising potential of coffee industry for small businesses in South Africa

Photo by Chevanon Photography:

South Africa’s coffee industry is brewing with potential, offering numerous opportunities for small businesses. As coffee culture increasingly permeates South African society, both urban and rural entrepreneurs are finding ways to capitalize on this vibrant market. From specialty cafes to local roasteries, the avenues for growth and success are abundant.

Growing Coffee Culture

The coffee culture in South Africa has seen a significant rise over the past decade. This burgeoning interest has been fueled by an increase in the number of coffee shops, the growing appreciation for specialty coffee, and a greater awareness of coffee brewing methods. As more South Africans develop a taste for high-quality coffee, the demand for diverse and unique coffee experiences continues to grow. This cultural shift opens up a variety of business opportunities, from artisanal coffee shops to niche coffee product lines.

Diverse Market Segments

South Africa’s coffee market is diverse, catering to a range of consumer preferences and price points. This diversity allows small businesses to carve out specific niches. Whether it’s catering to the high-end market with gourmet blends or offering affordable yet quality options for the everyday consumer, there is ample room for innovation and differentiation. Small businesses can experiment with various formats, such as mobile coffee carts, pop-up cafes, and even coffee subscriptions, to meet the varying needs of different market segments.

Local Sourcing and Sustainability

There is a growing trend towards locally sourced and sustainable coffee products. Consumers are increasingly conscious of the environmental and social impact of their purchases. Small businesses can leverage this trend by partnering with local farmers and promoting fair trade practices. By focusing on sustainability and ethical sourcing, they not only appeal to the conscientious consumer but also support the local economy and create a unique selling proposition.

Innovation and Specialty Coffee

Innovation is key in the coffee industry, and South African entrepreneurs are embracing this with enthusiasm. Specialty coffee, characterized by its high-quality beans and meticulous brewing methods, is gaining traction. Small businesses have the opportunity to educate consumers on the intricacies of specialty coffee through coffee tasting sessions, barista training, and coffee workshops. By positioning themselves as experts and innovators, they can build a loyal customer base and stand out in a competitive market.

Community and Experience

Coffee shops have always been more than just places to grab a cup of coffee—they are community hubs. Small businesses can capitalize on this by creating spaces that foster community and offer unique experiences. Hosting events such as live music, art exhibitions, and community gatherings can draw in a diverse crowd and build a sense of loyalty and belonging. By offering a welcoming and vibrant atmosphere, small coffee businesses can become integral parts of their local communities.

Digital Presence and E-commerce

In today’s digital age, having an online presence is crucial. Small coffee businesses can reach a wider audience through e-commerce platforms, social media, and online marketing. Offering online sales of coffee beans, brewing equipment, and subscription services can open up additional revenue streams. Engaging with customers online through informative content, social media campaigns, and customer reviews can also help build a strong brand identity and drive business growth.

Brimming with opportunities ??

The coffee industry in South Africa is brimming with opportunities for small businesses. The growing coffee culture, diverse market segments, emphasis on local sourcing and sustainability, potential for innovation, community-centric business models, and digital expansion all contribute to a promising landscape. For entrepreneurs willing to embrace creativity and quality, the coffee industry offers a rich blend of potential and success. As South Africa continues to cultivate its love for coffee, small businesses that tap into this vibrant market can look forward to a bright and flavorful future.

including coffee roasting, specialty coffee retail, mobile coffee carts, and coffee equipment distribution. Additionally, opportunities exist in catering to niche markets such as organic, fair trade, and single-origin coffee segments.

Wooley’s Tidal Pool, Kalk Bay, wins international recognition in new book on sea pools

Drawing by Chesney Bradshaw

When I was growing up I lived in a home on the mountainside above a tidal pool. It was amazing to live in such a location with a tidal pool at our disposal. The pool was fantastic in summer, because it was pleasant to swim in, refreshed with salt water at high tide, and had no sand. We could lie on the brown rocks and soak in the sun. In those days, the pool also had a freshwater shower, so when you got out of the pool, you could shower the salt water off your body and lie in the sun. It was a great place for us to meet friends, old friends, new friends, and make new friends. I remember that pool personally, because my mother took me down there when I was little, and I swam there with water wings. Later on, that would seem embarrassing to me, but that was how I began to swim. After I learned swimming at Kalk Bay Primary School, going down to the Kalk Bay swimming pool, under the guidance of a Mrs. Curry, our swimming teacher.

At the pool where I lived, my big first achievement was to swim underwater from one side to the other. Later I was able to swim from the far end right up into the shallows, where in those days there were rocks (there was no wall as there is today). My other biggest challenge, was diving from the big rock at the pool. I started out on the lower ledge diving into the water and eventually plucked up enough courage to dive from the top of the big rock. The rock is shaped like a top of an ice cream cone, but not as pointy. Anyway, after achieving that, I was very pleased with myself, and I can remember many, many summers enjoying the pool, and one of the memorable occasions was when I asked one of the girls who used to swim at the pool in the summer holidays out, and that led to summer love.

I was surprised about two months ago to see a book titled “Sea Pools”, subtitled “66 saltwater” sanctuaries around the world, by the author Chris Romer-Lee that lists 66 sea pools around the world. I asked the cashier in the bookshop to take the book out from the front window for me to have a look at. I was curious to see if any South African pools were featured in this book. I spotted the Africa section and immediately paged to it. Lo and behold, there was a photo and a write-up of the pool that I had frequented throughout my youth, Wooley’s Pool. I was pleasantly surprised that the pool we kids took for granted had achieved international fame. There are other pools along the same coastline that are also featured in the book, but Wooley’s Pool, being my companion for so many summers, is the one that is my favourite.

I left Kalk Bay in my early 20s and whenever I’d come back I would go for a swim at Wooley’s Pool. I’ve even written a poem about the pool and have drawn the pool. Decades later I’m back in Kalk Bay and the pool is a few minutes walk away from where I live. The other evening in the dark I walked past the pool, stopped and looked at it in the darkness with a cold winter wind blowing. The pool at that time of night and in those weather conditions still looked inviting although there weren’t any people swimming. It’s been a long time coming back and I’m waiting eagerly for the summer to enjoy the pool again and all the happy memories living there above the pool.

Up against that mountain above the pool is where I learned to write one word at a time, one sentence at a time, one paragraph at a time. All this led me eventually to a writing life, including starting out as a cadet reporter in a national cadet reporting training programme. I struggled in those early days to write. Eventually, with the best training I could find, I was able to write, which led to a professional career in various forms of writing. If you need help with your writing, let me know. I love helping people to write, remembering all the struggles I had, starting out.

Should you take out monthly insurance for your cell phone or refrigerator?

Should you insure your cell phone or surfboard? ?

This debate continues among people at all sorts of social gatherings:

Is it better to take out insurance on a new cell phone, refrigerator, laptop or should you self insure? But how do you self insure? Well the simple answer is you create an emergency fund where you save the money that you would have paid for the insurance. When you take out insurance you’ll find that the insurance service providers jack up your premium, every year and sometimes way above inflation. So with your emergency fund you’ve also got to increase it each because the price of everything is increasing with inflation.

That’s the simple answer.

But how do you select items to self insure? With a big ticket item such as a motor vehicle you could self insure but you’re going to have to put away a lot of money. This is where insurance, if you can get a lower premium with benefits, is sometimes more sensible.

On a tight budget, without ever increasing income, you’ve got to think about these things. If you’re not on a tight budget, then none of this will make sense to you. What does it matter if you lose your cell phone or it gets stolen? If you’ve got a ever-rising monthly income, you can easily afford to replace it. But this is another category of person who doesn’t need to watch the pennies. Some people may call them big spenders, but they’ve been taking care of their lives and income.

What I’ve been talking about here is general physical goods, but when it comes to healthcare and business, there are things that require insurance, especially healthcare, because these days the cost of anything health-related has taken giant leaps further than Elon Musk’s Starship can go. Just look at what it costs to provide medical insurance for yourself and consider the gigantic annual increases. I’ve prepared a list below of some general guidelines when it comes to personal insurance. The benefit of going through them is that you might be reminded of something important that you haven’t got around to looking at to ensure, and it might need insurance. Remember that in this country, loss of property is mainly due to criminal activity because the country has rampant crime. The economic system has failed millions and crime is now the occupation of millions too. How long will you possess your valued possessions?

These guidelines are presented for informational purposes only. If you want to make decisions about what to insure and what not to insure, you should speak to a professional advisor.

General guidelines
Deciding whether to get insurance or to self-insure depends on several factors, including the potential financial impact of a loss, your ability to cover the loss out-of-pocket, and the likelihood of the event occurring. Here are general guidelines on what items it would be prudent to insure versus those you might consider self-insuring:

Items to Insure

  1. Home and Property:
    • Homeowners or Renters Insurance: Protects against damage or loss due to events like fire, theft, or natural disasters. Homeowners insurance is crucial due to the significant financial investment in a home.
    • Flood and Earthquake Insurance: Separate policies are often needed in high-risk areas.
  2. Automobiles:
    • Auto Insurance: Covers liability for accidents, as well as damage to your vehicle. This is often legally required.
  3. Health:
    • Health Insurance: Protects against high medical costs from illness, injury, or preventive care. In many places, having health insurance is crucial due to the high cost of medical care.
  4. Life:
    • Life Insurance: Important if you have dependents who rely on your income. It ensures they are financially protected if you pass away.
  5. Disability:
    • Disability Insurance: Provides income if you are unable to work due to injury or illness. This is particularly important for those who rely on their salary to cover living expenses.
  6. Liability:
    • Personal Liability Insurance: Covers you against lawsuits for injury or property damage that you or your family members cause to others. Often included in homeowners insurance but can be purchased separately as umbrella insurance.
  7. Business:
    • Business Insurance: If you own a business, this protects against property damage, liability, and loss of income.

Items to Consider Self-Insuring

  1. Small Electronics and Appliances:
    • Phones, Tablets, Laptops: Often covered under homeowners or renters insurance for theft or damage. Extended warranties and insurance for these items can be costly compared to potential replacement costs.
  2. Jewelry and Personal Valuables:
    • If their value is relatively low, self-insuring might be an option. For high-value items, consider a personal articles policy.
  3. Minor Medical Expenses:
    • For routine medical costs, such as annual check-ups or minor treatments, it may be more cost-effective to pay out-of-pocket rather than purchasing additional insurance.
  4. Pet Insurance:
    • Depending on the age and health of your pet, it might be more economical to pay veterinary expenses as they arise rather than paying for pet insurance.
  5. Travel Insurance:
    • For inexpensive trips or if you have coverage through your credit card, you might opt to self-insure.

Factors to Consider

  • Financial Impact: Assess the financial impact of a loss and your ability to cover it without insurance.
  • Likelihood of Loss: Consider the probability of the event occurring.
  • Legal Requirements: Some types of insurance, like auto insurance, may be legally required.
  • Peace of Mind: Insurance can provide peace of mind against uncertainties.
  • Cost of Insurance: Compare the cost of insurance premiums with potential out-of-pocket costs.

Ultimately, the decision to insure or self-insure depends on your financial situation, risk tolerance, and specific needs.


These guidelines are presented for informational purposes only. If you want to make decisions about what to insure and what not to insure, you should speak to a professional advisor.

What is insight, how is it attained and why is it so valuable to our lives?

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Insight is precious for our lives. It enables us to see things before they occur. Through insight we are able to discern patterns. Insight also enables us to immediately recognise what is being presented, whether that be a situation we face, someone trying to persuade us or even simply understanding ourselves, our behaviour, our moods, our attitudes and decision-making.

Here’s the definition of insight:?

The capacity to gain an accurate and deep understanding of someone or something — Oxford Languages.

?Some common synonyms of insight are acumen, discernment, discrimination, penetration, and perception. While all these words mean “a power to see what is not evident to the average mind,” insight suggests depth of discernment coupled with understanding sympathy — Merrian-Webster.

Unlocking the Power of Insight: Definition, Achievement, Importance, and Application in Life

In our quest for personal growth and success, the concept of “insight” often emerges as a crucial element. But what exactly is insight, how can we achieve it, why is it so important, and how can we harness it in our everyday lives? Let’s delve into these questions and uncover the profound impact insight can have on our journey.

What is Insight?

Insight is a deep, intuitive understanding of a complex situation or problem. It goes beyond mere knowledge or awareness, representing a moment of clarity that allows us to see the underlying truth or nature of an issue. This revelation can lead to innovative solutions, enhanced understanding, and significant personal or professional breakthroughs.

Achieving Insight

Achieving insight often requires a combination of factors:

  1. Curiosity and Open-Mindedness: Maintaining a curious and open mindset allows us to explore new ideas and perspectives without judgment. This openness is crucial for recognizing patterns and connections that others might overlook.
  2. Reflective Thinking: Taking time to reflect on experiences, challenges, and feedback can help us process information more deeply. Journaling, meditation, and thoughtful conversation are excellent practices for fostering reflective thinking.
  3. Diverse Experiences: Engaging in a variety of activities, cultures, and disciplines exposes us to different ways of thinking and problem-solving, enriching our cognitive toolkit.
  4. Critical Analysis: Questioning assumptions, analyzing evidence, and seeking out differing viewpoints can break down mental barriers and lead to new insights.
  5. Patience and Persistence: Insight often emerges after prolonged contemplation or struggle. Patience and persistence are essential as we work through complex issues.

The relationship between knowledge, information, being well-informed, and insight is beautifully encapsulated in Solomon’s wisdom. To understand how these elements interconnect and lead to insight, let’s break down each component and explore how they contribute to a deeper understanding and intuitive grasp of complex issues.


Definition: Knowledge is the accumulation of facts, information, and skills acquired through experience or education. It forms the foundation upon which deeper understanding is built.

Contribution to Insight:

  1. Foundation: Knowledge provides the raw material needed for generating insights. Without a base of knowledge, there would be no context or background from which to draw deeper understanding.
  2. Contextual Understanding: A broad and deep knowledge base allows us to see the larger picture and understand the context within which specific problems or situations exist.
  3. Connections and Patterns: Knowledge helps in identifying connections and patterns that might not be immediately apparent, serving as the first step toward deeper insights.


Definition: Information is data that has been processed and organized in a meaningful way. It is more structured than raw data and provides specific details that are useful for making decisions.

Contribution to Insight:

  1. Clarity and Specificity: Information clarifies knowledge, turning abstract concepts into tangible details that can be analyzed and understood.
  2. Evidence and Support: It provides the evidence and support needed to substantiate thoughts and ideas, lending credibility to our understanding.
  3. Guiding Decisions: Information helps guide our thought processes and decisions, providing the necessary specifics to navigate complex situations.

Being Well-Informed

Definition: Being well-informed means having access to and understanding a wide range of relevant information and knowledge. It involves staying up-to-date with the latest developments and trends in a particular area.

Contribution to Insight:

  1. Broader Perspective: Being well-informed ensures a comprehensive understanding of a subject, incorporating multiple viewpoints and recent developments.
  2. Current Relevance: It helps maintain the relevance of our knowledge and information, ensuring that our insights are based on the most current and accurate data.
  3. Informed Judgement: With a well-rounded and current knowledge base, we can make more informed and sound judgments, leading to more accurate and relevant insights.


Definition: Insight is the capacity to gain a deep, intuitive understanding of a complex situation or problem. It often involves an “aha” moment where the underlying nature of an issue becomes clear.

How Knowledge, Information, and Being Well-Informed Lead to Insight:

  1. Building Blocks: Knowledge and information act as the building blocks for insight. They provide the necessary data and context that allow our minds to synthesize and make connections.
  2. Synthesis: Insight often arises from the synthesis of diverse pieces of knowledge and information. By combining what we know in new and creative ways, we can see beyond the surface to the deeper truths.
  3. Pattern Recognition: Being well-informed enhances our ability to recognize patterns and trends. This recognition is crucial for developing insights that are both deep and accurate.
  4. Critical Thinking: A well-informed mind is better equipped to engage in critical thinking, analyzing and questioning assumptions and leading to more profound insights.
  5. Creative Problem Solving: Knowledge, information, and being well-informed empower us to think creatively and approach problems from multiple angles, facilitating the emergence of innovative solutions and insights.

In summary, knowledge provides the foundation, information offers clarity and specifics, and being well-informed ensures a comprehensive and current understanding. Together, these elements create fertile ground for insight, allowing us to achieve deep, intuitive understanding and sound judgment in complex situations, just as Solomon’s wisdom suggests.

The Importance of Insight

Insight is invaluable for several reasons:

  1. Problem-Solving: Insight allows us to understand the root cause of a problem, leading to more effective and sustainable solutions.
  2. Innovation: Many groundbreaking ideas and innovations arise from insights that challenge conventional wisdom and open new possibilities.
  3. Personal Growth: Insight into our own behaviors, motivations, and emotions can lead to significant personal development and improved relationships.
  4. Decision-Making: With insight, we can make more informed and strategic decisions, anticipating potential challenges and opportunities.

Applying Insight in Your Life

To leverage insight effectively in your life, consider these practical steps:

  1. Cultivate Mindfulness: Practice mindfulness to stay present and aware, enhancing your ability to notice subtle patterns and connections.
  2. Seek Feedback: Regularly seek feedback from others to gain new perspectives and identify blind spots.
  3. Embrace Challenges: View challenges and setbacks as opportunities for learning and growth. They often provide fertile ground for insights.
  4. Connect the Dots: Make a habit of connecting disparate ideas and experiences. Creativity often springs from the intersection of seemingly unrelated fields.
  5. Reflect Regularly: Set aside time for regular reflection, whether through journaling, meditation, or quiet contemplation. Reflect on your experiences, successes, and failures to glean valuable insights.
  6. Stay Curious: Never stop learning. Read widely, engage in stimulating conversations, and explore new interests to continuously expand your horizons.


Insight is a powerful tool that can transform how we understand and interact with the world. By actively seeking and nurturing insight, we can unlock new levels of problem-solving, creativity, and personal growth. Embrace the journey towards greater insight, and watch as your life unfolds in richer, more meaningful ways.