A trend in retail in the US about six years or so back involved unearthing century-old heritage brands that survived outsourcing to Asia. Two brothers wanted to start a backpack brand that looked as though it was a heritage brand. Solution? They came up with Herschel in 2009 with a square label logo with the word “Herschel” in hand-drawn script. Their goal was for people to look at the brand and think that they had seen it before. Today more than 4,000 stores carry the Herschel range, according to Bloomberg Businessweek.
New ideas can lead to personal or business breakthroughs. People need to come up with new ideas to respond to challenges, problems and difficulties they are facing. But often they just can’t make a personal breakthrough. They rack their brains but still nothing comes.
Other people come up with “brilliant” ideas all the time. But their ideas are just too impractical or improbable to make the cut into viable products or services. Others may have great ideas but they don’t know how to develop and implement them or they go about it in the wrong way.
In these fast-changing times, you need to sniff out your customers’ problems and find new ways to solve them. You’ll also have to dig for new customers with new problems, which means generating ideas for new products and services. To remain competitive you have to change and do things better. For goodness sake, don’t sit around waiting to be pushed. You’ve got choose to change.
How do you come up with new business ideas that can be commercialised? How do you accelerate your idea generation process?
“Breakthrough Ideas” is a book that shows you simple and practical ways to come up with new business ideas. It is based on research into creativity, proven methods, actual ideas that have succeeded and flopped as well as consulting experience. By the end of the first chapter, which will only take a few minutes to read, you will be producing new ideas that could spark your personal breakthrough.
Here are a few ways you can benefit from the process and framework for speed thinking to accelerate your ideas:
– Three simple but powerful tools that will help you generate a flash flood of new ideas (one shows you how to observe with fresh eyes; the other uses your listening powers; and the third one is so simple that many “creative” people don’t even realise how often they use it).
– Techniques that help you source your creativity by letting go of preconceived ideas and unleashing your thinking by recognising abundance in your world (a simple method teaches you radiant thinking).
– Rapid idea generation methods show you how accelerated thinking helps you access your creative potential (research shows how amazed people are when they produce so many ideas in a short period of time).
– Howard Schultz of Starbucks turned an everyday product into a lifestyle after visiting Italian coffee bars (the idea-generating technique he used is laid out in an easy way that anyone can follow).
– Discover no-cost, low-cost methods to test demand for your product or service idea without making a fool of yourself or blowing your life savings.
If you want to learn to accelerate your idea generation through speed thinking, read “Breakthrough Ideas”. By investing a few hours in yourself, you’ll find solutions faster and come up with more viable business ideas. Here’s the link.