Your idea sucks? Now, what are you going to do about it?

Today is a very special day in your life. How do I know this? I know because you have landed on this blog. You wouldn’t be here if you weren’t curious about how you can take your idea for a product or service and make it work for your life or business. Stay here for a few minutes I will show you exactly how you can make this day one of the most exciting that you have ever had in your life.

I was listening to a small business owner telling me excitedly about a new product idea that he had come up with but I was squirming in my seat. His idea sucked but I didn’t have the heart to tell him. I listened closely and when he finished I suggested he give the idea some more thought and recommended he use the New Business Idea Accelerator Evaluation Plan to see if his idea was feasible.

He called me a few days later to say that he had worked through the one-page evaluation sheet and realised that his new idea didn’t have wings. After this, he came up with another new idea that had a much greater chance of success in a more lucrative market.

We’ve all raved about our brilliant ideas in the heat of the moment but once we’ve cooled down we realise just how much they suck.

What do you do if your idea sucks?

Can you revise, repurpose or improve it – huff and puff and breathe new life into it from a different perspective?

It’s far better to find out quickly whether your idea is going to fly or not than spend lots of your time, energy and squirt money at it to only later find out that customers think it’s a pile of poo.

Let go. You’ve got to have another idea in your head unless you only have one brain cell. Something will pop if you kick your unconscious.

The simple secret to a business idea that’s going to succeed involves a clear step-step process:

1 idea generation using new ways to come up with ideas
2 a simple feasibility study that quickly lets you know whether your idea meet basic business requirements
3 market testing and pilots that give you real customer feedback on your new product or service so that you can avoid bad ideas
4. a marketing and selling plan that make your product or service jump out at your target market using low-cost methods
5 an action plan for implementation that has a big impact in the early stages of your launch

If you want to take your business idea and turn it into a viable product or service, contact me in confidence for the Business Idea Clinic which involves either a one-on-one chat or a conversation online using a cloud-computing solution for advice, guidance and suggestions.

Why not make this day a turning point or milestone in your life by contacting me now to set up a time? It’s only through action that we achieve anything. Act now. Take your first step.

You’ll find the link below.

Stay inspired
Chesney Bradshaw

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Do you want to come up with new business ideas? Choose Idea Accelerator for practical, hands-on advice without the myths and half-truths.

By Chesney on April 29, 2013 · Posted in Main Content

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