Do you experience these struggles when trying to come up with profitable ideas?

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Introduction to my book, “Secrets of Generating Ideas For Profit: how to quickly and easily get viable business ideas”, by Chesney Bradshaw, published by Bell & Cray Business Books:

All it takes to make a million is to come up with a new idea for a product or service and you’ve got it made. A fantasy? Dream? A reality?

Small businesses, start-ups and solo entrepreneurs are coming up with new products and services all the time – just open up your business weekly or business section of your newspaper and you’ll see it. Or, go look around at shopping malls and see the number of new products that have been launched by small companies. Continue reading “Do you experience these struggles when trying to come up with profitable ideas?”

Discover the four things you must know before you create a new product or service

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“Enthusiasm” (Photo credit: TheAlieness GiselaGiardino²³)

Small business owners wanting to expand their product or service range may come up with a new business idea, rush into it without much thought because they are swept on a wave of enthusiasm and then discover that there is little or no demand.

I’ve made this mistake and I’ve seen first-hand as others have done the same. It’s almost as if we think that our enthusiasm will make up for everything. Our reasoning and gut feeling are shoved aside in the white-hot act of creation and product development. We may be blinded by the “darn it, just do it” mantras spouted by celebrity entrepreneurs. Continue reading “Discover the four things you must know before you create a new product or service”

Turn your passion into profit but look before you leap

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Dried fish biltong (bokoms) being sold on the side of the road at Velddrift on the Cape West Coast.

With this economy every bit of extra cash counts.

Many aspiring entrepreneurs are turning their hobbies, favourite pastimes, and passions into profitable businesses. They are making a living doing what they love. And because they love what they do, they work harder at it.

Experts say eight out of ten small business start-ups result from hobbies or long-term interests. Continue reading “Turn your passion into profit but look before you leap”