The other day I saw a notice in a Spar supermarket that caught my attention. It was a letter written by a young girl on an A4 sheet of line paper with the small cut out, tear-off strips at the bottom, you know the ones that you usually find on notice boards. Well, the young wrote a brief later explaining that her silk worms had hatched and now she had too many of them. Her dad had suggested to her that she earn some pocket money by selling them at 25 cents each. She noted that all you needed was a shoebox and some mulberry leaves that you could get from a tree in the park across from the shopping centre. She gave her dad’s contact details. Already one or two of the tear-off address details had been removed. Continue reading “What does selling “harder” really mean for your small business?”
When you come up with an idea for a new product or service and develop it for market, you will need to sell it to prospective customers. Selling involves a process of qualifying the prospective customer, presenting an appeal to buyer needs and finally closing the sale.
If you are going to be successful in your start-up or existing business, it stands to reason that the more sales you make, the more successful your business will be. It also means that the better you are at closing sales, the more revenue you will produce for your business. Knowing how to close sales is therefore critical to the success of your new product or service. Continue reading “Closing the sale: emotional connection, building relationships and gaining trust is critical”