The other day I spotted a new Portuguese restaurant next to a boutique hotel. I wondered what the food was like and the prices. Next time I was in the area I went inside and got hold of the menu. I was shocked at the prices.
To give you an idea, the quarter chicken was priced at R63. That’s 233% higher than what you’d find in a reasonable priced restaurant. Another product that easy to compay: fishcakes. They were selling for R48, which was 160% higher than any reasonably priced restaurant.
We won’t ever be eating at that restaurant. Continue reading “Are you showing enough sensitivity to your pricing in this economy?”