Ideas can come in a flood. Sometimes your mind bursts with so many ideas and possibilities that the only problem you really have is selecting the best one or two. At other times, ideas seem to be stubbornly locked away in your unconscious and just won’t pop out. Or, they may just come to you in a trickle.
I recently experienced the stubbornness of ideas revealing themselves when I began the work on a marketing plan for a new product. I spoke to others in the business and found out what methods worked for them. I did some additional research on Google and on a members-only international database of articles and research papers related to the product. Continue reading “When good ideas don’t seem to come that easily (and what to do about it)”