An upmarket stationery business moved its location in a shopping mall for a smaller space because of the economy.
All well and good but business in the new location has been slow.
What’s happening, I asked.
I was told that the business was slow in the new location but they were hoping that things would pick up. After a few questions, I found out that the stationer had not informed its customers of the move, except for a sign on the outside entrance and word-of-mouth. That’s it. Oh, one other thing, they had developed a website to attract customers. How? Continue reading “It all came down to a customer mailing list”