Innovation is about challenging even long-standing, tried and tested or cherished beliefs. But are we really prepared to throw out the window what we know and try something new?
Take brainstorming. For years brainstorming meetings have been held where there are grave warnings that no criticism is allowed. The no-criticism rule has been sacrosanct to encourage participants to open up and offer their ideas in a friendly atmosphere.
Well, researchers have turned this long-held belief on its head. They’ve introduced debate and criticism into experimental groups and found that debate provides unpredictability that fosters or produces more and better quality ideas. Continue reading “Break this brainstorming rule and better ideas explode”