A Johannesburg home owner has saved electricity through use of LED (light-emitting diode) globes, a variable-speed pump for the pool, a solar geyser and a closed wood stove. The home owner won an award for saving electricity.
The other day I heard an ad on a radio station for a plumbing service that offers water efficiency, solar geysers and help for home owners to harvest rainwater and cut back on wasteful water practices.
As costs of electricity and water rise consumers are increasingly under pressure to use less especially when their salary increases are minimal or non-existent. More home owners and businesses are “going green” not as a fashion statement but for real monetary savings.
At a Saturday food market in Braamfontein, Johannesburg, I approached an organic farmer and asked him how I would know whether his products were “organic”. After several assurances that were just empty promises, the farmer said with a smile, “You’ll need to look into my eyes and just trust me.”
When a partner and me launched a start-up in the grocery trade a few years back most of our initial time was spent planning – thinking about things like setting up a small distribution centre, identifying larger customers, working out whether our range was big enough and doing sums to see that our sales would be profitable.
As soon as we got going, all our time was spent rushing out to customers from early in the morning until late in the evening, selling and distributing our products. We had almost no time to think about our strategy, financial objectives and marketing.