Sustainable products, practices and processes are growing in the marketplace but what benefits are there for smaller businesses that haven’t yet taken advantage of the green movement?
Small-scale farmers and food producers are now supplying more than 30 local food markets in the country. Entrepreneurs are innovating products from natural pesticides and eco-friendly detergents to water purification devices, personal care products, organically produced cosmetics and energy efficient solutions.
More innovations are in the making with products offering better performance than their “brown” predecessors. Green products work better, are healthier, less toxic, taste better and save time and money. Gone are the slow-moving health foods made by hippies, lentil heads and tree huggers that gather dust on supermarket and health food store shelves. Now we are seeing low-flow toilets, energy-efficient windows, eco-friendly lawns and gardens, furniture made with sustainable materials, hi-efficiency solar panels, environmentally-friendly carpets and water-saving showerheads. Continue reading “What benefits does sustainability hold for your business?”
When a partner and me launched a start-up in the grocery trade a few years back most of our initial time was spent planning – thinking about things like setting up a small distribution centre, identifying larger customers, working out whether our range was big enough and doing sums to see that our sales would be profitable.
As soon as we got going, all our time was spent rushing out to customers from early in the morning until late in the evening, selling and distributing our products. We had almost no time to think about our strategy, financial objectives and marketing.
A digital ad campaign for Clorox Green Works mocked people who are conscious about their impact on the environment and the products and services they buy. If you’d like to see the ad, check it out on the Internet.