How to avoid getting lost in the idea-generation woods

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Do you need to come up with new business ideas fast?

So urgently that it feels that you’ve got a gun against your head?

I’ll let you into the two main ways to come up with money-making ideas for products and services even if you have no experience.

Are you ready?

Let’s get started.

You can use idea-generation techniques to come up with your own original ideas. For people wanting to generate ideas for products and services this can be the most risky approach. Why? Because original ideas may be too far ahead of your potential customers.

We’re not talking about an original recipe for a new chilli sauce here. These condiment products have been on the market for decades. Think of a product such as James Dyson’s bag-less vacuum cleaner. It took years for such a new invention to be accepted by the marketplace.

New and original often equals big money on educating the consumer or business person. Idea-driven start-ups face difficulties in trying to make money. It’s not impossible but it’s best that you are warned up front about the obstacles you’ll battle against. When you need income in a hurry, you can’t wait for years to develop and have your new product or services accepted in the market. Continue reading “How to avoid getting lost in the idea-generation woods”

New business ideas – why should small businesses care

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Why are ideas so important to our lives and particularly for our business ventures?

Ideas are as essential to our lives as is breathing. Just think about how many ideas you come up with in a day at home, at work and at play.

For small business owners and those who want to form start-ups to sell and market their own products and services idea generation is absolutely vital for competitiveness and to make money. We need ideas because we are living in times that are changing, dynamic and challenging.

You see it all over the place: in shopping centres, on websites and blogs, in magazines and newspapers and on radio and television. People are coming up with new business ideas all the time to provide products and services to prospective customers so that the value that they create is bought by customers and that the business owners are able to bring in income. Continue reading “New business ideas – why should small businesses care”

Kill your creative ideas! It’s innovation that counts

Kill your creative ideas!When people think about creativity associations that come to mind are playing silly games, drawing with crayons and coming up with ideas on flipcharts that are so unrelated to real-life that it seems that they are just one big fantasy.

No wonder why many people dislike talk about creativity or even fear creativity.

Creativity requires uncertainty because it usually involves something that we have not done before. New ideas can be scary. And when one faces uncertainty fear increases: creative ideas can make one look foolish or lead you to doing something stupid. This is why it’s often better to get yourself in a relaxed state no matter what the circumstances to come up with new ways to solve important problems.

At we hardly ever talk about creativity, treating it cautiously so as not to put you off. The number of negative associations with the word and the process of creativity is a large field quite distinct from the world of innovation and particularly innovation in small business.

Continue reading “Kill your creative ideas! It’s innovation that counts”