Does your business model require a makeover?

Photo Credit: Wikicommons

Photo Credit: Wikicommons

On a Friday evening in December we went to listen to an opera at the Roodepoort, Theatre. The main draw card was South Africa’s top tenor Stephan Louw. If you’re not interested in opera don’t worry because the fascinating part of this opera was the business model.

Opera audiences in South Africa aren’t big and running an opera in a small theatre such as the Roodepoort Theatre was probably the right size venue because even though we were to watch and listen to a top tenor, the theatre was about half full. Continue reading

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Unsung heroes with real community spirit

Free high-resolution photos from Unsplash

Free high-resolution photos from Unsplash

In the local communities small business owners contribute to their communities in many ways. For example, one small business sells off their large hessian coffee bags at a dirt cheap price and collects the money for a charity. Without fanfare, this business quietly and in a dignified way does its bit to make a difference in its local community.

That’s just one example. There are so many others. Perhaps the biggest contribution that small business owners make, in contrast to big businesses, is that they create jobs for the local community. Instead of hiring people from other cities and countries, the small business owner in one community hires local youngsters for his business and helps to develop them so that they can go on to bigger things. Continue reading

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Where do you look for your new business idea that you can turn into gold?

English: , Hungarian fashion model

Hungarian fashion model (Photo credit: Wikipedia)

A fashion model in Sri Lanka came up with an idea for a new business when she was selling hair care products to salons and garments from the boot of her blue station wagon. Although she was a successful model her father wanted her to do something in business. Her idea was to come up with a fashionable brand that could cater for both local and international visitors. Now her fashion house is one of the largest and the only publicly listed such company in Sri Lanka.

It all started with a promising new business idea. Some business advisers like owngrading the value of an idea mainly because they are interested in selling their business training and consulting time. But the creativity, the most valuable part, the core element is the idea that comes at the right time. As the fashion house owner who built a business from scratch says, an entrepreneur finds a gap in the market even in a sector that is highly saturated and does something which may never have been seen or done before, or does something differently – something that is correct for that time and for the future. Continue reading

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Finding a gap in the market

IMG-20150808-00845A fashion model from Sri Lanka decided to go into business for herself when her father wanted her to do something in business. She decided to give it a try. She started selling haircare products to salons and subsequently also added garments from a factory which she sold to family and friends. Through selling garments she learnt all she could about the fashion business and eventually came up with her own fashion brand. She now owns a publicly listed company. Continue reading

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Do you need to review your goals?

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Some time ago I went to the farewell party of a successful entrepreneur who built up a marketing consulting business over many years. It was interesting to learn how many awards he had achieved over the years for brilliant work and how he had always been able to attract blue-chip clients. But now that he’s in retirement, he has had to set new goals. He will be lecturing at universities, engaging with the media and communicating brand and marketing leadership and helping to nurture young brand leaders.

Continue reading

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Warning: turning your promising idea into a viable business requires hard work

Woodfired pizza oven at Pizzeria Sorbillo, Naples

Wood-fired pizza oven (Photo credit: Wikipedia)

A small business owner recently bought a pizzeria and restaurant franchise in a local shopping centre. Not happy with the appearance and interior design of the restaurant, he set about refurbishing it. His contractors started early on a Sunday morning and by the Wednesday evening had completed the entire refurbishment of the restaurant. (You can buy my book “Breakthrough Ideas here: http://wp.me/P1A3Pz-2hY) Continue reading

Double your potential with breakthrough ideas
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The power of a new idea for personal success

Power up with the sun's energy.

Power up with the sun’s energy.

In Sydney, Cape Breton, Nova Scotia, Canada, a grade 8 student James Murphy came up with the idea for a solar air heater, constructing the energy-producing equipment with recycled materials. He used about 160 empty soda cans, an old door found at a dump, a big piece of glass and aluminium tape. He included several of his fellow students in the project. The solar air heater they designed and built was part of an initiative to make the school more energy efficient. The project won the Zayed Future Energy Prize for Global High Schools. Continue reading

Double your potential with breakthrough ideas
Do you want to come up with new business ideas? Choose Idea Accelerator for practical, hands-on advice without the myths and half-truths.

The #1 reason why you shouldn’t start a business from an idea (stop now or you’ll lose money)

IMG-20150613-00571An entrepreneur starts a new business from a promising idea. Take the woman who started a double-insulated water bottle. She got the idea while out hiking with her mother. She’s sold 4,000,000 units to date. This business gets a lot of media coverage but is it wise to start something based on an idea?

From the outside it may seem that you can also start a business with a promising idea. But there is a fatal flaw. That flaw is that the idea may appeal to you but will it appeal to a market? It won’t unless others find the resulting product or service attractive and useful in their lives. Too many people come up with products or services based on an idea but experience failure. It’s bank draining and heartbreaking. Continue reading

Double your potential with breakthrough ideas
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How all these people can multiply their services and income from just one breakthrough idea

Published by Bell & Cray Media

Published by Bell & Cray Media

Be aware that you can’t stand still in whatever profession or business you are in because changing times demand new ideas, new approaches and new methods.

The sad fact is that people are being left behind, professionals are being made redundant and businesses are closing down because of rapid change and economic upheaval.

Fortunately, there is a way to come up with new approaches, new concepts and new solutions whatever your professional business. For individuals who are inspired to act and small business owners who are ambitious and open to new ideas, opportunities can be found that put them ahead of their peers or competitors.

If you are in any one of the professions or small businesses listed below, you will find that my new book “Breakthrough Ideas: How to Produce Ideas for Profit in Your Life and Business” can help you quickly think up new products and better ways to multiply the value of your personal services and income.

Retail business owners – Look around, see how restaurants close in six months and become Asian clothing stores. Pool shops in six months become pet stores. What’s happening? Changing times. Use proven idea tools and techniques to “recession proof” your small retail business and diversify your customer base.
Bed and breakfast owners – You can increase your business by using techniques and tools that bring in more visitors and improve your gross margins.
Saturday morning market owners – Generate new ideas to more effectively attract quality store owners and bring more customers to your morning market.
Country business owners – If you’ve always yearned to live in the country and enjoy a country lifestyle but don’t know how you could make income, then use the easy-to-follow steps to come up with income-generating opportunities.
Sales managers – Punch-up your sales with personal brainstorming to give better value to your customers and leave your competitors grovelling in the dust. In this challenging economy, new solutions are crucial to new problems.
Trainers – Your same old “creativity” exercises no longer interest your participants. Why not come up with new creativity games or exercises that excite your participants… and encourage them to tell their friends?
Farmers – only if you’re a farmer will you know just how important profitability has become to farming operations. Now, you can come up with new ideas, new methods and approaches to make your farming income more viable. If you’ve wanted to develop a side-income, use the idea-generation system to produce a business that will provide “insurance” in tight times.
Teachers and lecturers in entrepreneurship – As entrepreneurship makes its way into basic and higher education curricula don’t be left behind. Get your creativity working to make your courses more real-world and intriguing, and show students how to turn their business ideas into viable new products and services.
Marketing agency owners – Your clients are demanding more creative ways of marketing on ever tight budgets. Don’t rely on luck or what you’ve done in the past. Learn to systematically come up with attention-getting, more profitable marketing plans and campaigns.

Breakthrough Ideas” it is for the solution-finder, the person who wants to become a better idea-generator and a sharper opportunity seeker. It’s based on real-world experience, research into creativity, proven methods and ideas that have succeeded. By the end of the first chapter, which will only take a few minutes, you will produce new ideas that could spark your personal or business breakthrough.

I will give you my 100% NO-RISK Guarantee if you want my book “Breakthrough Ideas”. If you are not absolutely delighted, I will promptly refund your purchase. Just send your copy back to me. No questions asked. No hard feelings.

Do yourself a favour and pick up your copy today…

You will need to grab this special edition NOW for just $29.95!

Don’t you think you owe it to yourself to invest at no risk this small amount in your future?

Inspire yourself to act NOW. Enough stalling, go get your own copy NOW!

Double your potential with breakthrough ideas
Do you want to come up with new business ideas? Choose Idea Accelerator for practical, hands-on advice without the myths and half-truths.

What will lead you to a promising business idea? Exotic, Ninja idea generation techniques or the powers of your own observation?

Graphite pencil drawings strengthen my observation and give me new insights.

Graphite pencil drawings strengthen my observation and give me new insights.

A few weeks ago I came across a woman who had been in accounting but longed to start something of her own. At university she had plans for starting her own business but scrapped them for a “real job”. Some years later she attended a panel on the global water crisis which got her mind thinking. A couple of months later she was hiking with her mother when she thought about the metal bottle she was carrying for water. The water was warm. Then she had an idea to start a metal bottle of her own. In short, to date she has sold 4 million of her double-insulated metal bottles in attractive colours to high-end retail and outdoor stores with the price of each unit ranging from $25 to $45.

Some people think that you need all sorts of exotic idea generation techniques to come up with promising business ideas. They will go for techniques such as Rattlesnakes and Roses, Lotus Blossom, Cherry Split, Idea Streaming Windtunnel and the Gravel Gulch. Yes, these techniques have been well researched and documented but are they the Holy Grail to finding a promising business idea? Do you really need to learn a bunch of techniques to look for a simple business idea that will provide a source of income generation?

The point is that the woman who came up with the new metal, double-insulated water bottle in attractive colours most likely didn’t use these esoteric or exotic techniques. She used her own powers of observation to find an idea that could work for her and that she could commercialise. It was through her own experience, albeit something different such as listening to a panel on the global water crisis, and taking a hike outdoors that led her to her winning idea.

The thing is idea generation techniques can help but you can use your own observation, listening and experiences to come up with promising new business ideas. Either you do things differently such as going to a place where you’ve never been before, taking up a hobby or interest or you simply see things differently. It’s through a change of perspective that you become opportunity conscious and start to see problems, challenges, obstacles, complaints and frustrations as sources of opportunity. By flipping each one around rather than seeing the negative you turn it into a positive and come up with a solution that perhaps others have overlooked.

How do you look for ideas like this?

You may want to spend years looking for an idea or you could speed up the process. “Breakthrough Ideas” does cover some of the practical idea generation methods but it goes into many ways to show you how to think differently and become more opportunity conscious. It’s as close to real magic in finding your promising business idea as you will ever find.

Double your potential with breakthrough ideas
Do you want to come up with new business ideas? Choose Idea Accelerator for practical, hands-on advice without the myths and half-truths.