This Australian business person has designed and launched Rippr which is a web-based loyalty scheme business which rewards people for being social. The concept allows people to create groups which receive rewards from businesses.
Stories like this make you wonder. For possible successes like this one still need to think of the hard part of struggling to get a start-up of the ground. Perfectly developed business plans can be shredded quickly by customer objections or competition. Often there is a lot of advice on how to go about developing your idea into a successful business but information is scant or short on how to turn around or recover from inevitable screw ups. Continue reading “How to develop a good start-up idea”