A small business owner in a radio soapie sunk all his money into a new business idea – ice cream making – and suddenly found out that the product was being rejected by customers. He found himself in deep trouble, desperate about what to do next.
In this economy, many small business owners are facing the same challenge. They have invested all their money into a new business and it isn’t turning out as expected. Before long they realise that all the money that they sunk into their business idea has come to naught. Continue reading “What to do when your business idea fails”