Small businesses are not an island on their own. They coexist and thrive with their surrounding environment. While some people have been wary of the creative industries in communities and cities perhaps they have not given enough thought to how small businesses thrive in these environments.
A city that is leading the way in combining artists and entrepreneurs who are wanting to make a difference through their start-up firms founded on creativity, innovation and digital technology is Berlin in Germany. A recent newspaper report indicated that the creative industries in Berlin employ over 240,000 in the city alone. These industries include clubs, gaming, fine art, performance arts, city development, music, TV, radio, form, newspapers and magazines, books, communications and advertising agencies, design and fashion. Continue reading “How small business and creative industries thrive off each other”