Ignore your pie-in-the-sky thinking if you want but don’t cry when your competitors steal a scrumptious slice of your market

Why has pie-in-the-sky thinking got such a bad rap?
Why has pie-in-the-sky thinking got such a bad rap?

Last night while driving to a jazz club I was listening to a new Johannesburg radio station and I heard a business consultant interviewing entrepreneurs who have taken a second-hand car sounds business and through innovative ideas have made it super successful.

What stood out for me was a remark made by the wife of the husband-and-wife business partnership. She said her husband was the “pie-in-the-sky” thinker. He was the one who had come up with ideas such as to showcase a classic car from the 60s in their car sound audio fitment centre. Continue reading “Ignore your pie-in-the-sky thinking if you want but don’t cry when your competitors steal a scrumptious slice of your market”