A small business owner was battling in a shopping centre where the demographics had gradually change. Instead of running a full men and women’s wear retail store, he came up with the idea to reconvert it into a smaller, focused store that caters for school clothing. He has also narrowed the range of clothing to six or seven schools. Within a year the business is doing well and the business owner has put it on a new, surer footing.
Start-ups and small business owners need to come up with new ideas all the time not only for new products and services but also new ways of positioning their business, locating their operations and responding to competition. But if they’ve got urgent problems they need to attend to them urgently. Continue reading “Do you suffer from a shortage of new ideas for your business?”