Visiting the city of Cape Town I was surprised to see its afternoon newspaper transformed into a tabloid after packaging itself for 155 years in broadsheet format.
The maiden editorial shouted “Here’s the future” with loud protestations that the newspaper would not become a frothy “tabloid” but a sober “compact”.
Yet you had to thumb through a feature lead story on the front page and several more feature pages until you came across a few news bites tucked deep inside the middle.
Mainstream, traditional media are in a frenzy to innovate because they are bleeding from online media. Today’s wired generation has a short attention span and is addicted to social media. Even companies are battling to know their shareholders, who buy online and are shareholders for as little as 24 hours.