For start-ups and entrepreneurs who want to come up with viable business ideas the first thing is to consider the marketability of your new ideas.
How do you know if your business idea will be attractive enough to get potential customers to buy? What makes one idea more marketable than another? What could you do to increase the chances that your new business idea will sell?
One of the first things to ask yourself is if your business idea solves a real problem for potential customers. So many products and services run aground because they don’t solve people’s problems easily, quickly and cost effectively. The other day I saw an app that lets you customise your own newspaper. Does this really solve a “problem” for online readers who may enjoy a range of publications. Continue reading “How marketable are your new business ideas?”