Innovation isn’t something that can be reduced to a formula, turned into a formal structured process or be simplified into fixed rules. Nor can you just copy or imitate the methods of another business and expect fixed results.
Ideas can turn up in the shower, while walking or driving your car. You can also come up with ideas by listening to customer complaints, observing product users and spotting problems with existing products and even identifying the gaps between products already on the market.
Some people have found new business ideas in the work they do, their professional experience and working methods and systems of customers, suppliers and other business people. Continue reading “Use this must-have tool to put your new business idea to a 12-step test”