A wine farm in the Noordhoek Valley in Cape Town was not well known for its wine brands. Breaking into a market with wine labels boasting heritages of up to 250 years in the Cape is not a walk in the vineyard for new, up and coming wine makers.
So over the past few months the wine farm has been holding a night market from 16:30 to 20:30 on Thursdays. Now wine sales have climbed as more and more people get exposed to the farmer’s wines.
I’m not a wine connoisseur by any stretch of the imagination but the Cabernet I chose had a distinct oak barrel and fruity berry test that was superb compared to any of the varieties from Stellenbosch, Constantia and Franshoek.
But this story is not just about the wine. Continue reading “A marketing platform in the dark that lights sales for small businesses”