I am trying to dispel the myth that brand-new, original products are the only thing for the start-up or small business owner. I risk being shot down by the innovation priests who turn up their noses at copycats but pirating ideas is the backbone of small business.
I probably shouldn’t even bring this up but a lot of small businesses use imitation as their main business strategy. Take a look around your local business community and see how pervasive copying really is.
Some examples: holiday accommodation, computer stores, antique shops, coffee shops, hair salons and even fish and chip shops. All part of imitation clusters.