How do you cope with uncertainty in coming up with a new product or service?

The Uncertainty Principle (The Spectacular Spi...
The Uncertainty Principle (The Spectacular Spider-Man) (Photo credit: Wikipedia)

An existing business owner needs to handle uncertainty: cash flow, keeping essential staff skills, supply cost increases and even power cuts to name just a few. For the start-up founder or someone starting something from scratch the level of uncertainty can be much higher. How do you as a start up business person handle high levels of uncertainty? Continue reading “How do you cope with uncertainty in coming up with a new product or service?”