A small business owner who was a “marketing expert” started a small business but soon ran into trouble. The reason was basically because the small business owner had not worked in the retail food market before. But being a “marketing expert”, he thought he knew better.
In the local communities small business owners contribute to their communities in many ways. For example, one small business sells off their large hessian coffee bags at a dirt cheap price and collects the money for a charity. Without fanfare, this business quietly and in a dignified way does its bit to make a difference in its local community.
That’s just one example. There are so many others. Perhaps the biggest contribution that small business owners make, in contrast to big businesses, is that they create jobs for the local community. Instead of hiring people from other cities and countries, the small business owner in one community hires local youngsters for his business and helps to develop them so that they can go on to bigger things. Continue reading “Unsung heroes with real community spirit”
Be aware that you can’t stand still in whatever profession or business you are in because changing times demand new ideas, new approaches and new methods.
The sad fact is that people are being left behind, professionals are being made redundant and businesses are closing down because of rapid change and economic upheaval.
Fortunately, there is a way to come up with new approaches, new concepts and new solutions whatever your professional business. For individuals who are inspired to act and small business owners who are ambitious and open to new ideas, opportunities can be found that put them ahead of their peers or competitors.
If you are in any one of the professions or small businesses listed below, you will find that my new book “Breakthrough Ideas: How to Produce Ideas for Profit in Your Life and Business” can help you quickly think up new products and better ways to multiply the value of your personal services and income.
Retail business owners – Look around, see how restaurants close in six months and become Asian clothing stores. Pool shops in six months become pet stores. What’s happening? Changing times. Use proven idea tools and techniques to “recession proof” your small retail business and diversify your customer base.
Bed and breakfast owners – You can increase your business by using techniques and tools that bring in more visitors and improve your gross margins.
Saturday morning market owners – Generate new ideas to more effectively attract quality store owners and bring more customers to your morning market.
Country business owners – If you’ve always yearned to live in the country and enjoy a country lifestyle but don’t know how you could make income, then use the easy-to-follow steps to come up with income-generating opportunities.
Sales managers – Punch-up your sales with personal brainstorming to give better value to your customers and leave your competitors grovelling in the dust. In this challenging economy, new solutions are crucial to new problems.
Trainers – Your same old “creativity” exercises no longer interest your participants. Why not come up with new creativity games or exercises that excite your participants… and encourage them to tell their friends?
Farmers – only if you’re a farmer will you know just how important profitability has become to farming operations. Now, you can come up with new ideas, new methods and approaches to make your farming income more viable. If you’ve wanted to develop a side-income, use the idea-generation system to produce a business that will provide “insurance” in tight times.
Teachers and lecturers in entrepreneurship – As entrepreneurship makes its way into basic and higher education curricula don’t be left behind. Get your creativity working to make your courses more real-world and intriguing, and show students how to turn their business ideas into viable new products and services.
Marketing agency owners – Your clients are demanding more creative ways of marketing on ever tight budgets. Don’t rely on luck or what you’ve done in the past. Learn to systematically come up with attention-getting, more profitable marketing plans and campaigns.
Breakthrough Ideas” it is for the solution-finder, the person who wants to become a better idea-generator and a sharper opportunity seeker. It’s based on real-world experience, research into creativity, proven methods and ideas that have succeeded. By the end of the first chapter, which will only take a few minutes, you will produce new ideas that could spark your personal or business breakthrough.
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When I was fishing on the commercial boats years ago your personal value proposition was simple. Either you caught a lot of fish or you didn’t get invited back. What’s the use of having someone take up space on the commercial fishing boats and not catching fish to produce income for the skipper and boat owner.
A pop-up store was set up in a shopping centre in Cresta, Johannesburg, some time back to find out if a range of UK-made clothing would work in South Africa. There were other pop-up stores in major centres such as Cape Town and Durban. I’ve never heard a word about the results of the pop-up store success or otherwise since. But demand must have been lower than expected because the store was never established in Johannesburg. Continue reading “If you had to screen a new product idea, what is the one criteria you would use?”
I have come across quite a few under-the-radar businesses. You might ask, what are under-the-radar businesses? First up, it’s got nothing, absolutely nothing, to the legality of operation. An under-the-radar business is completely legitimate, complies absolutely with the rule of law and pays its taxes. So that’s it – it’s a completely, absolutely legitimate business. There is absolutely nothing, but nothing, untoward about an under-the-radar business.
Now let’s get into it. But I don’t want to go into examples because I don’t want to break under-the-radar businesses cover. The first thing about an under-the-radar business is that it is out of the prying eyes of competition. It’s not like a main street, retail business looking for foot traffic and word-of-mouth. So yes, it is a business that does not require a heavy cost in marketing and promotion. It’s usually a business that has built itself up with a number of key customers that rely on its products and services. Continue reading “What are the criteria for an under-the-radar business? Does it matter to you?”
Have you felt ripped off by any business lately? Doesn’t matter if it’s big or small. Why should honesty and business go together?
Businesses whether small or large play an important role in society despite the harsh and hostile environment. The small business owner plays a very important role in his or her local community. They provide valuable products and services and employment. Some people say large cities provide the basic social construct or infrastructure and are important to society. But I believe it starts in local communities. So when a local business person is dishonest he or she hurts the local community. Continue reading “Honesty and business – oil and water or strawberries and cream?”
You only have to take a look around in this economy to see how important new ideas are. People who were riding high two or three years ago have suddenly found themselves in trouble. This is not only small business owners but also individuals. I recall about three years ago a successful business woman, admired for her leadership and energy, who told about her long road to success. It was an inspiring talk and had the crowd at the gala dinner event were enthralled. Now, sadly, this same highflyer is without a job. Continue reading “What’s the one most important thing to have when you come up with a new idea?”