How to select a small business adviser

cape town kalk bay harbour
Cape Town Kalk Bay harbour (Photo credit: moron noodle)

When I was at high school if any of us were in trouble we would go and see our “sea lawyer”. This was the term that was used for an authoritative person amidst our ranks who would advise us on what to say in defence to our teacher or principal and lay out a strategy of mitigation and even coach us on the finer points of how to take a caning with the least amount of pain.

Some definitions put “sea lawyer” as an eloquently and obstinately argumentative person. Others have a less optimistic view of a sea lawyer and indicate that it is an old Navy term, when at sea a sailor is a law expert but in reality knows nothing.

When you look for an adviser for your small business it’s best that you stay away from “sea lawyers” who may pretend to know a lot about running a business but their advice could be misleading at minimum and at worst fatal for your business. Continue reading “How to select a small business adviser”

Increase your time asking for referrals

IMG-20120524-00214 croppedIn this economy with people buying less than they did in the good times more people are on the phone making cold calls. Though cold calling is important if you don’t have a lead generation system, it’s not nearly as effective as asking customers who have bought your product or service in the past for referrals.

Larger companies have a marketing program for generating leads such as adverts in newspapers and consumer and trade magazines, on radio and the Internet. These leads still have to be qualified but at least the person who has called, filled in an online form or emailed the company has an interest in the product or service on offer. Continue reading “Increase your time asking for referrals”