Do you need to change the value proposition you are offering your customers?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

When I was fishing on the commercial boats years ago your personal value proposition was simple. Either you caught a lot of fish or you didn’t get invited back. What’s the use of having someone take up space on the commercial fishing boats and not catching fish to produce income for the skipper and boat owner.

In changing times like these when prospective customers are feeling the financial pinch or in serious financial trouble, it’s important to look at your “value proposition” to see whether you are offering your prospective customers the best value they can find. Continue reading “Do you need to change the value proposition you are offering your customers?”

Are you experimenting enough?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

You know what it’s like when you get a new smart phone. Once you’ve got the phone connected to the cellular network and tried to figure things out without the manual, you start looking for the smart phone apps. You might download a few of the apps and even buy one or two that you think will be useful or provide entertainment.

Flip forward a few months and you have not used many of those apps and wish the ones that you had bought you could claim a refund for. Some smart phones do provide an app refund but you have to request within 15 minutes of paying for it. Others offer refunds but it’s a hassle to go through the rigmarole to claim back your money. Continue reading “Are you experimenting enough?”

In this economy return on insight (ROI) means unlocking innovation in your business

The sun sets over a set of "Big Eyes"...
Return on insight (Photo credit: Wikipedia)

I went to a meeting with a diverse group of business owners and consultants the other evening. The only thing we all had in common was that we were graduates of the same business school in Scotland. Yet the quest for better business understanding and practice bound us together in common interest.

One of the participants invests in small- to medium-size companies. I asked him what’s most important when he takes a sizeable stake in businesses. His number one criteria is the quality of the management. He’s found through experience that management will decide the fate of capital invested, whether the company will be successful or run into trouble (as many have in this economy).

Continue reading “In this economy return on insight (ROI) means unlocking innovation in your business”