The secret ingredient in a new venture is you

Barber Shop and Computer Service, Joe Slovo Park, Cape Town, South Africa (Source: Wiki media commons- Vgrigas)
Barber Shop and Computer Service, Joe Slovo Park, Cape Town, South Africa (Source: Wiki media commons- Vgrigas)

A small business owner in a town sells pet food and accessories. The business has been running for a number of years, raking in a comfortable income.

Do you think this business person needs new ideas and innovation to bring in higher sales?

It depends. But in most cases the town-based main street business chugs along perhaps supporting him or herself and in rare instances enables his/her partner not to work.

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