A tax auditor was more interested in entrepreneurship than accounting but put plans to start her own company on hold. A few years later after consulting and real estate she attended a panel about the global clean-water crisis.
Some months later Sarah Kauss was hiking and all she had for water was a cheap, thin metal bottle that had warmed in the sun, according to a report in Fortune. She suddenly thought, “Why not create a more upscale, fashionable, reusable bottle that would keep the liquid cool?”
The bottles called S’Well retails from $25 to $45, depending on the size. She has sold about 4,000,000 to date. Continue reading “Wouldn’t it be great if you came up with an idea like this?”