Today people will make wake up, get dressed and travel to their shop, a showroom floor or prospective customer’s premises to sell. They will be selling cars, homes, furniture, confectionery, insurance, clothes, meat, vegetables, smart phones, tablet computers and large industrial equipment – to name only a few products and services.
Selling is pervasive in our economy. With so many thousands of people making their daily living from the products and services that they sell one wonders how all these people were trained to sell.
An upmarket stationery business moved its location in a shopping mall for a smaller space because of the economy.
All well and good but business in the new location has been slow.
What’s happening, I asked.
I was told that the business was slow in the new location but they were hoping that things would pick up. After a few questions, I found out that the stationer had not informed its customers of the move, except for a sign on the outside entrance and word-of-mouth. That’s it. Oh, one other thing, they had developed a website to attract customers. How? Continue reading “It all came down to a customer mailing list”
Last night while driving to a jazz club I was listening to a new Johannesburg radio station and I heard a business consultant interviewing entrepreneurs who have taken a second-hand car sounds business and through innovative ideas have made it super successful.