Do you really think a cut-and-paste solution can succeed with a new business idea?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

While on holiday at the coast, I was able to experiment with cooking food. One of the dishes I haven’t had for many years is snoek kop sop (snoek head soup) which my mother who was a food writer and author used to prepare so deliciously.

We went down to Millars Point in False Bay and bought a very large snoek (when I use the word “very” you will see what I mean shortly) from one of the langaaners (fish dealers). The head of the snoek was so big that I had to squeeze it into the largest pot I could find. Continue reading “Do you really think a cut-and-paste solution can succeed with a new business idea?”

Do you have what it takes to introduce a new product or service?

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You’ve got to know your market.

A small business owner takes her life savings and invests them in her new business venture. Her recruitment business was aimed at a market segment that suddenly dried up because of government legislation. She redirected her business to another market segment and after five years is running a successful business.

A person running a small venture on the side is doing well in a fitness niche but the bulk supply of product closes down. The business person can’t find another supplier with the same prices and so is unable to find a viable cost structure. He’s been trying for two years to figure out a new business model.

What does it take to develop a new product or service and then form and run a business venture to manufacture, market, sell and distribute these products? Continue reading “Do you have what it takes to introduce a new product or service?”