Entrepreneurs come to me with their business ideas which they think are brilliant and it seems that they want confirmation or assurance that their idea will fly in the marketplace. Unfortunately, this is what I can’t do. I am not able to evaluate the merits of a new business idea off the cuff.
A new business idea has to jump through a number of hoops before one can safely say that it is viable and that it will be profitable. Even in instances where the idea looks promising, there is no guarantee that it will be. No one can predict whether a business idea will succeed because the marketplace is just too dynamic and ever-changing. Continue reading “Must-have idea evaluation tool locked away safely in vault”