I was part of a new product development team at a food manufacturer in Randfontein, Gauteng, when one of our products faced the threat of international competition. There was no way that we could sit back and do nothing. For two years prior to the competitor’s entry into the local market we worked flat out.
The threat of a new entrant into a product category dominated by local food manufacturers gave us a clear purpose. We had to do everything that was commercially viable to prevent the international competitor from gobbling up our share of shelf space in the retail chains, wholesalers and general trade. Continue reading “Do you make these mistakes when generating business ideas?”