Coming up with new business ideas for products and services involves observation, listening especially, especially to gripes, and reading in your chosen area of interest. These are the tools we all have, some more developed than others, and that with effort and imagination we can spot opportunities. This is particularly so when we make connections between unrelated or random thoughts, concepts, ideas, and objects.
But what should we do when we are stuck or simply need to explore ideas? This is when we can use idea generation tools to show us new possibilities for products and services. Using idea-generation tools and techniques we will be able to come up with more ideas than we can use. This increases our opportunities for coming up with better ideas and perhaps even breakthrough ideas.
Let’s look at a simple example to highlight the value of generating ideas in quantity. Top commercial photographers for high-readership, quality magazines take many photographs before they find one that will perfectly illustrate their subject of interest. In National Geographic’s “50 Greatest Pictures” some of the behind-the-scenes secrets were given. One sentence shows just how much trial and error goes into shooting iconic images:
“A photographer shoots 20,000 to 60,000 images on assignment. Of those, perhaps a dozen will see the published light of day.” Continue reading “Stuck for ideas? Try these tools for brilliant results”