The other day I saw a quote from Steve Jobs that got me thinking about how it is just as important to say no to some business ideas as it is to say yes to others. The quote:
“I am just as part of the 1,000 things we didn’t do, as I am of the things we did.” – Steve Jobs
In today’s new economy flooded with freelancers, part timers and consultants, there are many more ways to make an income than in the past. Technology, especially the Internet, has paved the way or open up the way to business opportunities that weren’t available just a few years ago. In this marketplace, you have a growth of marketing Wolverines who will incessantly try to push their business ideas your way. I’m not just talking about, artists and shysters here but also the well-meaning who believe that what they are offering is in your genuine interest. You only need to think of the diet supplements and the income-making claims associated with them to recognise how forcibly these schemes are pitched and promoted.
It’s in your best interest to not be afraid to say no to these income-making schemes that you may not fully understand and where critical information is hidden from view. Saying no can save you money, time, unbelievable effort and gut-wrenching heartache. By turning something away that doesn’t fit with your personality, character, passion and values, you can actually profit.
What I mean? Pushing away something that is not going to work for you, leaves space for you to try harder to find something that will. By keeping and holding onto or even stretching your creative tension, you may find your personal breakthrough.
Someone once said that creative living, being creative, acting creative involves saying yes to life. The more times you say yes, the more you expand your life. But is this advice strictly true? Not in all cases. Think about your life. How many times have you said no to people, ideas, concepts, schemes, programs? All these “no’s” have stopped you going down paths that are not in your interest.
Same thing with your new business ideas. You’ll probably need to say no to many ideas before you say yes to the one that is for you. You have to say no to the ones where you don’t understand the market, we you don’t have the necessary resources, where it’s going to take you too long to acquire the necessary skills and where you don’t know a fig about the marketing requirements.
Before you say yes to a promising new business idea, put your name down on the priority notification list for “Breakthrough Ideas”. This book has precise, practical techniques and tools that will help you to check out bad ideas that are not going to work in the real world. Simple, easy-to-understand tools will show you how to select your most viable idea for a product, service or small venture. It’s easy: shoot me an email and I’ll put your name on the priority notification list for “Breakthrough Ideas” when it becomes available.
