Designed for business people, the online course “Better Business Writing” has detailed lessons on writing methods, combined with hands-on exercises, that improve the writing skills required in today’s business world.
The course covers creating emails, business letters, reports and proposals and includes social media messages, texting and direct messages.
The course helps business people write in the transition to virtual offices and work-from-home situations and e-communications.
Important in the new world of communications is conciseness, getting and holding the reader’s attention and writing accurately as many organisations have fallen foul of the law because of mistakes.
The course also teaches multicultural sensitivity in writing such as age, gender, culture, generational group and LGBTQ+ for potential pitfalls when communicating with colleagues, customers, suppliers and officials.
The course is founded on real business problems and offers practical working solutions.
The Better Business Writing course is available on Teachable.com. The course aims to help business people improve their writing to handle today’s fast-paced digital communications in an era of low attention spans. It covers business writing in six easy lessons:
Lesson one – The writing process
Lesson two – Organising your thoughts
Lesson three – Beginnings: Getting and holding your reader’s attention
Lesson four – Closing: finish strong
Lesson five – Style (and tone) to suit different situations
Lesson six – Writing with power: self-editing
Chesney Bradshaw has more than 30 years business experience in commerce and industry including business writing, producing magazines, writing coaching, corporate communications and sustainability management. He is author of the books “Better Business Writing Guide” and “Breakthrough Ideas”. He also mentors and coaches business people in communications and business writing with confidence and less frustration through quick practical tips and examples from his years of business experience.