A woman visited Costa Rica on a surfing holiday but had problems with the surfwear which kept coming off. She came up with an idea to make swimwear a suitable for women surfers. Before long she had a surfwear line available in surf shops and other outlets.

People wish they could come up with new business ideas but hit a brick wall. It’s as though the creative imagination has gone on holiday.

Just as hard is when people come up with new business ideas but they are just too impractical or improbable to be turned into viable products or services.

How do you come up with new business ideas that can be turned into viable products or services?

“Breakthrough Ideas” is a step-by-step guide to helping you find and develop new business ideas that may provide a personal “breakthrough” in your personal life or business. Drawing on the best possible resources, personal experience and consulting in the field, the author has assembled a practical toolbox of idea generation tools that shows you in a simple and easy way how to go about generating ideas or finding them and that will appeal to potential customers. It’s a fast read that will give you an understanding of the creative process and show you exactly how to go about finding and developing your own ideas.

The book “Breakthrough Ideas” offers some simple rules of the road in the art of creative thinking:

– Use simple techniques that are proven to work
– Personal breakthroughs come when you are prepared
– See your world through fresh eyes
– You become more creative by using creative tools
– fusing unrelated objects often leads to unexpected new combinations
– Commercialising ideas follows a definite process that is easy to understand and master in a couple of hours

You can start generating and finding ideas after you have read the first chapter.