Why some start-up ideas will leave egg on your face

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Copyright Tim Trad. Photo courtesy of Unsplash

You eat a delicious meal that tastes so good that you want to prepare it yourself. But how do you go about replicating the success of that dish you’ve tasted? How are you going to do it?

A few months back I tasted delicious Dahl made by a local curry restaurant. I told the owner, a young man who had come out of the food catering business for an airline in the UK, that I enjoyed his Dahl. “No problem,” he said. “I’ll give you the recipe.” Now, Dahl is not something that you can buy in supermarkets except in tins. But canned Dahl tastes awful and it’s best to stay far away from it.

The owner of the Indian restaurant sat down with me one afternoon while I wrote out the ingredients for the Dahl and the preparation. I wanted my Dahl to test exactly like his Dahl and worked out exact cooking times and ingredient quantities. I thanked him and just as we were leaving he gave me the final ingredient that is inserted right at the end. I thought it was a strange ingredient to include but said nothing and decided to try it out.

The next evening I had obtained all the necessary ingredients and started my Dahl. When the Dah was ready I added the final secret ingredient and it was delicious. We ate the Dahl together with naan bread and that was sufficient as a meal for supper.

You see, individuals come up with start-up ideas but the ingredients may be wrong and the preparation and implementation could result in a flop. The first problem that you will face is whether your “meal” or “dish” will be liked by your guests. They may try some but be too polite to say they don’t like it. You might just end up with the wrong impression and base your decisions on this.

You may skip important steps in the preparation phase. Of course, you want to give things your individual touch, use your own imagination and creativity. That’s all right. There is no one way to success. But if you skip or forget about just one small item in your preparation, you may well be headed for disaster – sometimes without you even knowing it. But your guests will know. They will either like, love or hate your product or service. Then you’ll wonder what went wrong.

The odds are so high in not succeeding with a start-up idea that sensible people look to other people who have walked down the road, perhaps several times, failing at first, and have eventually succeeded, for their knowledge and expertise. I’m not talking about success formulas here or success recipes because there are none. What I am talking about is a proven process that will help reduce your risk and increase your chance of success.

Wonder what that could be?

If you think you have a good idea and you are willing to put your passion and savings into it, you will need a roadmap.

You’ll find it here while it’s still publicly available.

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