Will you settle for your first best idea?

New Ideas
New Ideas (Photo credit: Wikipedia)

The other day I was looking for a small speaker to play out of my cellphone because my ball speaker had blown out after about four years of use. I was in a hurry to get a new speaker and came across a Bluetooth wireless speaker. It sounded good in the music store and I bought it thinking that this was better than my original speaker, which despite the small size put out a mean sound.

I should have known better. This new speaker is almost useless in the car and doesn’t even put out enough sound in even a small-size living room.

Settling for the first thing you come across whatever you are searching for isn’t always the best thing to do. The same applies when generating new business ideas. If you settle for your first best idea, you may not be able to achieve as much if you continued pushing the envelope and coming up with even better ideas. Continue reading “Will you settle for your first best idea?”

Online advertising – gone in 30 seconds

Advertising

Some small business owners are really mad at how much they have to spend on online advertising – Google ads, Facebook ads, Twitter ads – only to find out that once their campaign is finished, the ads disappear. Yes, these online advertising platforms can work but what have you got to show for it at the end of your campaign?

The answer, some small business marketing experts say, is to rather invest in your own media property such as a blog posts, guest blog posts, email campaigns, sales letters or pod cast interviews you can put on your website or blog. Continue reading “Online advertising – gone in 30 seconds”

What do businesses do with their unwanted people?

rocky_DA lot of people say you should not buy newspapers, you should turn off your radio and not watch TV. I even know some small business owners who avoid the media altogether just so that they are not affected by all the negativity.

Who can blame them?

We don’t know when or if the down economic cycle is going to end but at the moment it seems as though we are in the perfect economic storm. Interest rates are rising, the currency has gone south, fuel and other energy costs have skyrocketed, consumer debt is at unimaginable heights and demand in certain sectors has shrivelled. If you look at the results coming out from the listed companies, you’ll notice how certain businesses are under huge strain, especially those in highly competitive markets such as banking and retail. Continue reading “What do businesses do with their unwanted people?”

The power of invisible links

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Kalk Bay Harbour (Copyright: Chesney Bradshaw)

When I was growing up in Kalk Bay a seal clubbing trawler called the Malgas worked out of the harbour. It would go down to Seal Island where the crew would club seals to death, load them onto the trawler, bring them back to Kalk Bay harbour and send them away for further processing.

As a little boy, I once saw a baby seal pup stuck in one of the big rubber tractor tyres that was used as a ballard to stop the wooden fishing boats bashing against the side of the key. A crew member from the Malgas took out a long gaff, gaffed the pup in its throat, pulled it aboard and skinned the baby seal alive. Continue reading “The power of invisible links”

Are you prepared to settle for less freedom in your life?

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IMG_2765 (Photo credit: wagaung)

At a street-side cafe in a coastal village a small business owner was telling me about the present tough economic conditions and how they were hitting his business. But what about your freedom? I asked him. “You’ve worked many years to reach the point where you are now,” I said. “You’ve got the freedom to decide how many hours to work a day, when to come in and when to leave work.”

He told me that he reminds himself that despite the economic difficulties he values his independence and freedom to run his business as he sees fit. He says that from time to time he has considered bringing in a business partner but this would possibly restrict his freedom. Continue reading “Are you prepared to settle for less freedom in your life?”

What have you lost recently?

English: Title of the tv-series LOST. Français...
Title of the tv-series LOST. (Photo credit: Wikipedia)

Have you lost something recently? Something valuable. Perhaps an object, a bunch of keys, your wallet, a memory stick that you looked everywhere for but just couldn’t find?

A few weeks ago I “lost” my swimming costume. I looked everywhere but couldn’t find it. I was very disappointed because it fitted me well, dried quickly and has lasted for several summer seasons. Lo and behold, the next day I found it hanging up outside the shower on a railing. I must have left it when I got back from swimming and forgot all about it. Continue reading “What have you lost recently?”

The end of the line

A sad ending for traditional line fishermen.
A sad ending for traditional line fishermen.

I have a friend who is a professional fisherman but overnight he has lost the status “professional”. He has been fishing from Kalk Bay harbour, Cape Town, for over 40 years. He recently had a heart attack. A lot of it was due to putting his boat up on the costly slipway and spending a lot of money to refurbish the boat and fix up the engine so that his wooden commercial fishing boat is seaworthy.

Everything changed for him when out of the blue when and on 10 PM on 31 December 2013 the fisheries department confiscated licenses from over 300 traditional line fisherman whose families involvement in fishing go back for generations and dished them out as they saw fit.

It’s a tragic situation where thousands of traditional line fisherman all along the coast are now out of work, jobless. Millions invested in fishing boats and equipment are now sitting idle. Thousands of families have no income because the main breadwinner, the traditional line fishermen, have been robbed of their jobs.

I suppose from the fisheries perspective this seems like the right thing to do. It gives people who haven’t been in the fishing business an opportunity to enter the industry. It’s also probably well timed for vote-hungry politicians with an eye on the elections.

If you look at things from the point of view of the new entrance themselves, many would be pretty excited to make money from catching fish.

Who knows? In any legislation change there are going to be winners and losers.

The thing that really interests me is people who work in an industry or market for a long time don’t seem to think of upskilling themselves. Why is it that people can work for so many years in an industry but they seem to be oblivious of the changing circumstances around them? How come they don’t learn new skills?

I’m not pointing fingers. I’ve been there too. I also had my fair share of mistakes. What I’m talking about is people who don’t see the warning signs, try increase their skills or don’t diversify. Suddenly their livelihood is cut off.

If you think about it, it’s not only legislation that can be a risk to your livelihood but also technological obsolescence, demographic changes and simply trends that have changed in the market. Anything can be a threat or risk to your livelihood or business.

But it’s a lesson for all of us. Maybe if we’ve not been developing new skills, we might need to look into it. New skills whether for a craft, trade, engineering or professional services are all valuable for starting a new business or running one.

Yes, some might say that these line fishermen made so little money from their fishing because of the dwindling fishing stocks that are not being properly managed anymore that hey have never even had a chance to find opportunities to learn new skills. It’s a difficult one. This may well be the case for some of the older fisherfolk who could decide now to pack it in and not try anything else and live off their savings. For the young fisherfolk, they still have an opportunity to turn things around personally and move into new areas.

For those who are going into a new venture or doing something on their own such as starting a business from scratch, it would be worthwhile to try get a sense of how that industry or market will develop over the next 10 years or so. I know it’s very difficult to make predictions of this sort but when professions and markets can suddenly be shut off overnight with no compensation, no extended period for making alternative arrangements, no support for developing alternative skills and no regard whatsoever for human beings, then it pays to be sensitive to possible dangers lurking in the future.

Even so, for those smart entrepreneurs who can spot opportunities between the cracks and in the gaps, new possibilities will still be available. A smarter, sharper breed of entrepreneurs in the fishing industry have already started to develop opportunities for themselves. The money sometimes is not just in the harvesting, pulling up one fish at a time on a line. The food industry is expected to grow by something like 60% by 2030. Staying under the radar in h hard-working, difficult and dirty industries where you can do things faster and smarter and when no one can beat you in your game will offer rewards to entrepreneurs that are risk takers and have courage, work ethics and values.

How one idea can increase your income

Cape Dutch house, Stellenbosch
Cape Dutch house, Stellenbosch (Photo credit: Kleinz1)

Changing circumstances can act as a motivator to start your own business – whether part-time or full-time. People start their own businesses or sideline income opportunities for a number of reasons: economic circumstances aren’t what they used to be, their household income needs to be supplemented, family circumstances may change such as having small children, early retirement may be a good opportunity to start something of your own, the “empty nest” syndrome may give parents more free time than they’ve ever had, or you may want to moonlight merely to generate extra cash to pay for life’s luxuries. Continue reading “How one idea can increase your income”

Your doodles could reveal your entrepreneurial qualities

English: Fish seller in Kalk Bay, Cape Peninsu...
Fish seller in Kalk Bay, Cape Peninsula, South Africa Deutsch: Fischverkäuferinnen in Kalk Bay, Kap-Halbinsel, Südafrika (Photo credit: Wikipedia)

Your doodle can say a lot about your noodle. Handwriting experts say there is much more to casual scribbling than simple boredom. What you doodle about shows hidden signs to your personality and moods.

Circles symbolise harmony and union; boats depending on size tell you if your emotions are tranquil or turbulent. Faces say you are a people person; hearts reflect love and romance; boxes may suggest a self-controlled and perhaps controlling nature, flowers, especially when drawn with round shapes, show warmth, sensitivity and vulnerability; and stick figures show intelligence and analytical minds. Continue reading “Your doodles could reveal your entrepreneurial qualities”

Create your own magic

English: The circus comes to town in Aberdeen ...
The circus comes to town in Aberdeen Chinese State Circus by the beach (Photo credit: Wikipedia)

When I was a little boy I used to love going to the circus that used to come each year to the beach. Out of all the wonderful things at the circus what I enjoyed most was watching the magicians.

The magicians, dressed up in smart black suits and top hats, would do things like waving their wands and magically a dove would appear from their hat. They would also pull handkerchiefs from their sleeves that seemed to go on and on. The one I think that everyone loved was how they magically found money behind people’s ears.

In the real world how do you create your own magic? What does magic mean for you? Have you created real magic in your life through your business, products or services?

Making something from virtually nothing has always appeared like magic to me. Let’s take the example of someone who makes a scrumptious dinner. All the ingredients are there in the kitchen. The chef puts them into pots and pans and into the oven and from these various ingredients a transformation occurs. These ingredients become tasty meals or dishes served on a plate. The ingredients by themselves have not suddenly become a tasty dish – the real magic has been the chef who has used their skills, know-how and ideas to make ordinary ingredients such as flour, butter, eggs, meat and vegetables into a cordon bleu meal.

It’s amazing how some people can create products or services themselves from virtually nothing and live and work in their hometowns and enjoy themselves. Sadly, others take years to learn professional services and then find that their home town or home city is too small for these services. Then they have to go sell their services in other countries in far off lands. Why is it that these people can’t come up with products and services that they create themselves and can support their lives in local communities?

Creating an income for yourself on your own terms and serving and supporting others is a kind of magic. Not only is this liberating but it’s also empowering and helps you love every day with joy and excitement. Coming up with things to sell yourself is deeply fulfilling especially when you are engaging with your passions, aligning your work with your values and sharing what you have created with others. A business of your own can be a way of sharing your gifts.

So, how do you create your own magic in your life? How practically do you go about coming up with ideas for products and services and turning them into commercially viable products? How do you take ordinary objects and inject life into them so that they magically take on a life of their own?

It all involves coming up with new ideas, seeing opportunities in the market, spotting trends, identifying gaps and using your imagination and passion to come up with something from scratch. You can do all of this on your own or if you are stuck will need to speed up the process, you may need help with pragmatic, practical and enjoyable advice and guidance as well as coaching to help you create your own magic.

Life is short. Some people say that we shouldn’t could our years but live for each and every day. Others have taken it further and have said that we should live every second and yet others say we should live every breath we take. Why wait another moment? Why not use your next breathe to send me an email to get started?

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