Insight-driven growth for business and lifestyle

Are you ready to make your retirement the most fulfilling chapter of your life? My 30-Day Email Course on Life Transitions in Retirement is designed to help you find clarity, ignite your passions, and create a life filled with purpose and joy.

What You’ll Gain

• Clarity: Reflect on your values and discover what truly matters to you in this new phase of life.
• Structure: Learn how to build a fulfilling daily routine that balances relaxation, creativity, and purpose.
• Inspiration: Receive daily prompts, exercises, and practical ideas to help you stay motivated and engaged.
• Community Connection: Explore ways to connect with like-minded retirees and give back through volunteering or mentoring.
• Lifelong Learning: Unlock new interests and skills that will keep your mind sharp and your days exciting.

Why This Course Is Different

This course is more than just advice—it’s a journey of personal discovery, delivered in bite-sized, actionable steps. Each email is thoughtfully crafted to inspire, guide, and empower you to create a retirement you’ll love.

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1. Write to me at chesney.bradshaw@outlook.com to express your interest.
   1. Details of the price and payment method will be shared upon inquiry.
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In life, we all carry scars. Some are visible, others lie hidden beneath the surface, formed by loss, heartbreak, or the ordinary pains of being human. For most people, these wounds become a part of their story, something they occasionally reference in context—a nod to the challenges that have shaped them. However, there’s another group of individuals for whom these scars remain open and unhealed. They wear their pain like a badge, broadcasting it in ways that often feel performative, particularly on social media.

These are the ones who craft a narrative where suffering becomes their defining trait. Perhaps they’ve endured a difficult marriage, the loss of a loved one, or a string of personal disappointments. Instead of processing and integrating this pain into the broader arc of life—which is always a mix of sweet and sour—they elevate their suffering to almost pious levels, curating an image of themselves as martyrs of life’s injustices.

While it’s natural to empathize with someone who’s been through hardship, engaging deeply with the unhealed can sometimes feel like walking on eggshells. Their unresolved pain makes authenticity difficult, as even well-meaning words might trigger a defensive or hurtful reaction. Moreover, they may unconsciously pull others into their narrative, creating a dynamic where you’re no longer free to express yourself fully. This is why it’s important to recognize these patterns and set boundaries, advocating for professional support rather than personal entanglement.

What Is “The Unhealed”?

Everyday Definition: The unhealed are individuals who carry unresolved emotional wounds. This might stem from grief, trauma, or broken relationships. Rather than working through their pain, they remain stuck in it, often projecting their hurt onto others or centering it in their identity.

Psychological Definition: From a clinical perspective, the unhealed are those experiencing unresolved trauma or emotional distress. Their pain can manifest as heightened sensitivity, difficulty maintaining healthy relationships, or repeating self-defeating patterns. Without intervention, these wounds can lead to a cycle of validation-seeking and strained connections, often unintentionally harming themselves and others.

Recognizing the Unhealed

One of the easiest places to spot the unhealed is on social media. Their posts may seem to hint at past betrayals or losses without stating them outright, leaving readers to infer their pain. For instance, a person who experienced a bad marriage might constantly post about how “trust is rare” or “healing takes time,” indirectly drawing attention to their past. While sharing one’s story can be cathartic, this chronic focus on suffering can serve as a red flag.

The Impact of the Unhealed on Relationships

Engaging with the unhealed can be emotionally draining and, at times, destabilizing. Their unresolved pain often influences how they interact with others, leading to several challenges:

1. Lack of Authenticity: The unhealed may struggle with being fully present or authentic because their pain colors their perspective. Conversations may feel guarded or tense, as you’re unsure what might trigger them or be misinterpreted.

2. Emotional Projection: Without realizing it, they may project their unresolved emotions onto those around them. A casual comment could be taken as a personal affront, or they might expect you to validate their narrative, even when it doesn’t align with reality.

3. Difficulty with Boundaries: The unhealed might unintentionally blur emotional boundaries, pulling others into their pain or making them feel responsible for their healing. This can leave you feeling ensnared, unable to maintain your emotional independence.

4. Strained Interactions: Because their focus often remains on their suffering, they might struggle to see the broader context of life’s ups and downs. This can create friction in friendships or relationships, as their worldview may feel limiting or one-sided.

Encouraging Healing

The truth is, no one can heal another person’s emotional wounds—healing is an internal process that requires self-awareness, time, and often professional guidance. If you find yourself in the orbit of someone who is unhealed, it’s important to approach the situation with compassion but also with firm boundaries. Here are some strategies to consider:

1. Encourage Professional Help: Gently suggest that they seek support from a counselor, therapist, or support group. Let them know that healing is a journey best guided by someone trained to help.

2. Don’t Try to Fix Them: It’s natural to want to help someone you care about, but taking on their emotional burden is not healthy for either of you. Instead, focus on being a supportive listener without getting enmeshed in their pain.

3. Set Boundaries: Protect your emotional well-being by setting clear boundaries. You’re not obligated to participate in every conversation about their suffering or accommodate behavior that negatively impacts you.

4. Lead by Example: Share your own approach to life’s challenges. Talk about how you’ve processed your struggles or found meaning in adversity. Sometimes, seeing others thrive can inspire the unhealed to take steps toward their own growth.

Conclusion

Perhaps the best thing for the unhealed is to recognize their own behavior and take responsibility for addressing it in ways they deem fit. Healing is a deeply personal journey, but it starts with self-awareness—the willingness to look inward and acknowledge how unresolved pain is affecting not only their own lives but also the lives of those around them.

When the unhealed choose to prioritize their emotional well-being and seek ways to heal, they create the possibility of stepping into a fuller, more joyful existence. They can then join the lives of those who are happy, playful, and embracing life without hidden agendas or emotional burdens spilling over into their relationships.

Unresolved pain doesn’t just harm the person carrying it; it also affects everyone they interact with, often in unseen ways. By choosing to heal, the unhealed not only free themselves from the weight of their past but also spare others from the unintended damage their unresolved struggles can cause. This isn’t just an act of self-care—it’s an act of kindness toward others.

Healing is hard, but the reward is worth it: the chance to connect authentically, live freely, and be part of life’s playful, unpredictable beauty.

MultiChoice’s recent claim of losing over R2 billion annually due to piracy is grabbing headlines, but is piracy the root cause of its troubles—or merely a convenient scapegoat? While unauthorized access to DStv content undoubtedly impacts revenues, the broader issue lies in the shifting dynamics of the pay-TV industry, both locally and globally.

The Subscription Model Under Pressure

For years, MultiChoice thrived on a high-priced subscription model that delivered steady annuity income. However, the rise of streaming platforms like Netflix, Amazon Prime Video, and Disney+ has fundamentally disrupted this model. These over-the-top (OTT) services offer affordable, flexible, and ad-free options that appeal to modern consumers, many of whom are “cord-cutting” and abandoning traditional pay-TV.

In South Africa, the high cost of DStv subscriptions—coupled with limited customization—has alienated many customers. With flagship packages costing well over R800 per month, the appeal of cheaper, globally competitive streaming platforms becomes hard to ignore.

A Ticking Time Bomb?

Piracy may indeed cost MultiChoice billions, but it’s worth asking whether these “lost customers” were ever viable subscribers. Many of those accessing illegal streams likely fall outside the company’s target market due to affordability constraints. The real concern is that even paying subscribers are increasingly seeking better value elsewhere, turning to platforms with wider content libraries, more user-friendly interfaces, and the freedom to watch on-demand.

The Bigger Picture

The issue isn’t just piracy or even competition—it’s sustainability. Streaming media in South Africa may itself be facing an unsustainable revenue model. Local broadband costs remain high, and the reliance on international streaming services creates economic leakage. As more South Africans migrate to global platforms, the local industry faces further pressure to adapt.

The Road Ahead

To remain relevant, MultiChoice may need to rethink its pricing, diversify its revenue streams, and embrace the inevitability of a hybrid model that incorporates streaming. Its recent ventures into fintech hint at a willingness to innovate, but whether these efforts can offset the broader decline remains to be seen.

South Africa’s corporate sector has long been the backbone of its economy, driving innovation, creating jobs, and funding public services through taxes. Yet, this crucial pillar is crumbling, and the implications for the country are dire. The causes are many: government failures, policy missteps, and an increasing reliance on the private sector to shoulder public burdens. Together, these factors paint a worrying picture of what lies ahead if this erosion continues unchecked.

State-Owned Enterprises: A Crisis of Governance

State-owned enterprises (SOEs) like Eskom, the Land Bank, PetroSA, and Transnet were meant to be engines of national development. Instead, they have become symbols of inefficiency, corruption, and financial mismanagement. Eskom alone epitomizes the crisis. Years of poor leadership and looting have left it unable to meet the country’s energy demands. Citizens and businesses alike are paying the price through rolling blackouts and shockingly high electricity tariffs.

These tariffs act as a stealth tax on every person and business connected to the grid. While this may plug short-term financial gaps at Eskom, it further weakens the economy by driving up costs for households and businesses. Instead of being a source of economic strength, SOEs have become a drag on national progress.

The Privatization of Public Responsibility

The failure of public services has led to the privatization of responsibilities that should fall squarely on the state. Communities are filling potholes, installing water systems, and even managing local security. The private sector, too, is stepping in, providing resources for infrastructure, policing, and cleanup operations.

This diversion of private capital and effort away from growth-focused activities is unsustainable. Small and medium enterprises (SMEs) in particular are struggling to absorb these additional costs, reducing their capacity to expand, hire, and innovate.

Legislative Burdens and Economic Policy Failures

While businesses are stepping in to fill gaps left by the government, they are simultaneously being strangled by red tape. Black Economic Empowerment (BEE) requirements and other stringent regulations, though well-intentioned, often stifle competition and innovation. Moreover, foreign trade policy failures have allowed global competitors to outflank local industries.

Consider ArcelorMittal’s recent closure of its long steel plant in South Africa. This is not just a story of one company’s misfortune; it is a microcosm of a larger trend. Poor industrial policy and trade protections have left South African manufacturers vulnerable to cheap imports, undermining local production and costing jobs.

The Corporate Exodus

Faced with hostile operating conditions, many corporates have chosen to disinvest, list offshore, or sell to foreign investors. This trend is deeply worrying. As companies leave, they take with them opportunities for local employment and economic growth. Fewer companies mean fewer taxpayers, which in turn leaves the state with fewer resources to fund essential services.

The weakening of the corporate sector thus creates a vicious cycle. Without strong businesses to underpin the economy, South Africa becomes less attractive to new investment. This leads to further disinvestment and an even weaker economic base.

Why a Strong Corporate Sector is Crucial

A thriving corporate sector is not just about profits—it’s about national resilience. Corporations create jobs, develop infrastructure, and drive innovation. They fund schools, hospitals, and roads through taxes, and they provide the skills and opportunities needed for a prosperous society.

When the corporate sector erodes, everyone suffers. Job losses lead to higher unemployment, which fuels poverty and social unrest. Reduced tax revenues mean fewer resources for public services, further degrading living conditions. And a weakened economy becomes less appealing to foreign investors, perpetuating a downward spiral.

A Call to Action

South Africa cannot afford to ignore the warning signs. The government must take decisive steps to address the root causes of corporate sector erosion. This includes improving the governance of SOEs, reducing regulatory burdens, and adopting industrial policies that protect local industries while encouraging competition.

The private sector, too, must play its part. By advocating for reform and investing in sustainable practices, businesses can help steer the country toward a brighter future. But this is only possible if the government creates an environment in which the corporate sector can thrive.

The corporate sector is more than an economic engine; it is a cornerstone of South Africa’s social fabric. Its decline weakens the nation. Reversing this trend is not just an economic imperative—it is a moral one.

As 2025 unfolds, coffee lovers are bracing for an anticipated price hike, yet this development holds surprising opportunities for agile entrepreneurs. Despite the prospect of higher costs, the love for coffee—a near-universal addiction—shows no signs of waning. Consumers may adapt their habits, but the demand for this beloved beverage will remain robust, both in coffee shops and at home.

Small-scale coffee bean grinders and producers are positioned to capitalize on this scenario. By sourcing beans outside the dominant global supply chains, they can maintain competitive pricing—if not lower, at least comparable to 2024 levels. This agility opens the door for smaller operators to establish themselves as reliable providers amid rising costs.

For coffee shops, the outlook remains optimistic. Coffee’s status as an essential daily ritual ensures steady patronage, even if prices climb. The real winners, however, will be those who have diversified their offerings. Coffee shops that include breakfast cereals, light meals, and other daily staples in their menus will thrive by broadening their appeal.

An additional opportunity lies in the growing popularity of dispensed machine coffee. In Australia, this affordable, convenient option has gained a loyal following, and South Africa is starting to catch on. While the taste of dispensed coffee in South Africa still leaves room for improvement, coffee-savvy entrepreneurs who invest in quality dispensing machines at garages, office complexes, and other high-traffic convenience venues stand to profit significantly. For many coffee drinkers, these machines offer a much cheaper alternative to traditional coffee shops while still satisfying their daily caffeine needs.

At home, consumers may make strategic switches. High-end imported brands—such as Nespresso and Lavazza—might see a dip in favor of more affordable options. South Africa’s popular coffee-chicory blends, like Ricoffy and Koffiehuis, are likely to attract cost-conscious shoppers seeking value without sacrificing flavor. Similarly, instant coffee might gain traction over pricier ground alternatives.

This dynamic landscape offers a chance for resourceful entrepreneurs to shine. Whether by sourcing cost-effective beans, diversifying coffee shop menus, or tapping into the growing dispensed coffee trend, those who innovate and adapt will find ample opportunity in 2025’s coffee market.

Today, on my brother’s 62nd birthday, we visited a special little beach just past Simon’s Town. The weather was fantastic, and although the beach was bustling with holidaymakers and foreign tourists, the sheltered spot still felt relaxing and enjoyable. I swam three times, each one invigorating as I pushed my muscles against the cool water. This beach allows you to swim far out, and there’s something deeply satisfying about feeling your body move and stretch in the ocean.

Afterward, sitting in the sun, I felt the familiar warmth seep into my skin while the salty water dried against it. There’s a sense of renewal in this simple ritual, as though the sea itself has healing powers. Saltwater is known for its anti-inflammatory properties, and a day spent at the beach is often just as good for the soul as it is for the body.

Spending time at the beach has proven health benefits. The ocean provides a full-body workout when you swim, the sound of the waves soothes stress, and the fresh sea air is rich in negative ions that help balance your mood. The sun, in moderation, boosts vitamin D levels, which supports immunity and bone health. However, it’s important to remember the dangers of overexposure. Sunburn can quickly ruin the restorative effects of a beach day, so always use sunscreen, reapply after swimming, and seek shade during the hottest hours.

Perhaps it’s these combined elements—the exercise, the saltwater, the sunlight, and the sea breeze—that leave you feeling so refreshed and alive after an afternoon by the ocean. Today was a wonderful reminder of why the beach always feels like the perfect antidote to the rush of daily life.

Yesterday, I was talking to a few entrepreneurs in a creative space along the False Bay shoreline. The conversation made me reflect on what really separates entrepreneurs—those who turn their dreams of opening a business or studio into reality—from those who simply dream. This is my personal list of essential entrepreneurial traits. It’s not gleaned from the internet or generated by AI. I don’t expect you to agree with it entirely—that would be ludicrous—but I offer it as food for thought, especially if you’re excited about starting your own entrepreneurial venture.

1. Great Ideas That Resonate with the Market

Entrepreneurs come up with ideas that seem perfectly suited to their target market. Often, these ideas are surprisingly simple. In fact, a combination of mundane ideas often works better than an overly elaborate one. Take, for example, a business that combines cereals and coffee shops. I came across this recently, and while the concept might sound ordinary, it’s brilliant. Everyone eats breakfast cereals, especially in a busy city, and coffee is a staple for many people in the morning. Sometimes, it’s the straightforward ideas that succeed.

2. Domain Expertise

Domain expertise is crucial. While the term might sound fancy, it simply means having a skill or quality that makes you stand out in the marketplace. For example, if you want to open a florist shop, you need experience and knowledge in the floristry business. Floristry is a specialized field requiring an understanding of floral design, the characteristics of various flowers, and stock rotation. Look at your own background—what skills do you possess, which ones do you enjoy, and how can you leverage them for profit?

3. Strong Promotion Skills

Promotion is crucial for any business, whether it’s a physical store or an online shop. Some entrepreneurs excel at self-promotion, while others struggle. Promotion includes not just advertising but also building networks and connecting your business with other stores or larger commercial groups in your area. If you’re not great at promoting yourself or your business, have the common sense to find someone who can help.

4. A High Tolerance for Hard Work

Entrepreneurs must have a high tolerance for hard work. Every venture, whether it’s a retail shop, a studio, or an online advice business, requires constant attention and effort. I noticed an owner of a small entrepreneurial business yesterday who looked exhausted after a long Saturday. She was about to close her store at 6 p.m. after dealing with customers and quiet periods throughout the day. Managing a business requires significant stamina. The dream of a one-hour-a-day website business is far from reality.

5. Honesty

While entrepreneurs are often known for talking up their businesses and making big promises, honesty is essential. Dishonesty doesn’t pay—it leads to the loss of staff, customers, and trust. Honest entrepreneurs are realistic about what their products or services can do, they honor their promises, and they treat people with integrity. In today’s world, where cutting corners can seem tempting, honesty remains a cornerstone of lasting success.

This is my list of five essential qualities that entrepreneurs possess. Of course, there are many more, but these are the most critical. Before you dive into a new venture, consider these traits and rate yourself on them. Remember, if you lack a particular quality—like self-promotion—you’ll need to bridge the gap to succeed.

What do you think? Do you agree with these qualities, or would you add others? I’d love to hear your thoughts. Let’s start a conversation.

I remember the wild days when we sat in endless but exciting meetings, fueled by excitement over the commercialisation of the internet and websites. Dean, Bridgette, Ted, Tom, Alistair, Vincent and me. It felt like the dawn of a golden age, especially for young entrepreneurs eager to escape the confines of dull corporate life. Buying domain names like crazy before others got in. Lengthy discussions about which keywords would become commercial bonanzas. I can still feel the rush. Some colleagues from those meetings went on to build incredible careers in the digital world. With my passion for running websites, I’ve kept an eye on the evolution of online strategies and am sharing insights into two critical areas: Search Engine Optimization (SEO) and Artificial Intelligence Optimization (AIO).

Despite the noise on social media, Google continues to bring me the most website traffic. But the game is changing. To stay ahead, website owners must understand the difference between SEO and AIO and how to use both to their advantage.

What is SEO?

SEO, or Search Engine Optimization, focuses on improving website visibility on search engines like Google or Bing. The goal is simple: drive organic (unpaid) traffic by ranking higher for specific search terms. Key techniques include:

• Keyword Research: Finding relevant terms users search for.

• Content Creation: Writing engaging, optimized articles.

• Technical SEO: Ensuring site speed, mobile-friendliness, and proper meta tags.

• Backlinking: Gaining links from trusted websites.

SEO is about tailoring your website to align with search engine algorithms and user behavior.

What is AIO?

Artificial Intelligence Optimization, while less defined, involves using AI tools to enhance website performance, user experience, and even SEO itself. AIO can mean:

• AI-Powered Keyword Insights: Tools like Semrush or Ahrefs suggest keywords based on user intent and trends.

• Content Optimization: Platforms like Jasper create or refine SEO-friendly content.

• User Personalization: AI tracks visitor behavior to offer tailored content and experiences.

• Voice Search Readiness: Adapting for natural language queries.

SEO vs. AIO: Why Both Matter

1. SEO targets search engine visibility; AIO focuses on user and system efficiency.

2. SEO evolves with algorithm updates; AIO evolves with AI advancements.

3. SEO drives organic traffic; AIO enhances user engagement and operational efficiency.

How AI Boosts SEO

AI isn’t replacing SEO—it’s empowering it. Here’s how:

• Predictive Analytics: Tools like BrightEdge suggest future content trends.

• Automation: AI handles repetitive tasks like meta tag optimization.

• Improved UX: A/B testing layouts and designs at scale to retain users.

By integrating AI with traditional SEO, website owners can achieve better rankings, higher traffic, and more meaningful user engagement.

Conclusion

SEO remains the backbone of digital visibility, but integrating AIO ensures your strategies stay future-proof. Google’s algorithms are increasingly intelligent, rewarding websites that provide value and relevance. So, while the tools and tactics may evolve, the fundamentals—understanding your audience and delivering quality content—remain timeless.

Stay ahead by embracing both SEO and AIO in your website strategy. It’s not just about keeping up with the game; it’s about defining it.

An essay

A recent Atlantic article argues that America’s biggest export may be teenage anxiety, a phenomenon fueled by cultural influence, media, and social platforms. Through apps like TikTok and Instagram, teenagers worldwide are inundated with curated lives and impossible standards, creating a ripple effect of stress and insecurity. But anxiety isn’t confined to teenagers—or to America. Adult anxiety, shaped by societal and personal pressures, is just as pervasive, especially in countries like South Africa, where daily life itself can be an emotional minefield.

Social media plays a significant role, not just as a source of stress but also as a trigger for conversations that deepen it. A Facebook post or a viral video on X (formerly Twitter) can spark debates among friends and family, often leaving participants more anxious than before. But here in South Africa, anxiety is not only shaped by what we see online—it’s compounded by the harsh realities of life on the ground. Crime dominates: rapes, murders, robberies, abductions, and drug trafficking are constant threats. Public spaces, which should belong to everyone, are increasingly taken over by vagrants and drug warlords, making them unsafe.

The stark poverty in the streets is impossible to ignore. Beggars approach cars at intersections, people sleep on pavements under flimsy covers, and others rummage through garbage bins to survive. The chaos extends to the roads, where motorists’ anger and rudeness add another layer of tension. Every day feels like a battle against the overwhelming weight of crime, poverty, and fraying social norms.

Meanwhile, many adults are also juggling personal stresses: raising teenagers who face their own anxieties, dealing with disgruntled colleagues at work, or supporting neurotic friends who turn to them instead of seeking professional help. It’s exhausting. And yet, the world bombards us with messages to relax: meditate, do yoga, breathe. While these tools have value, they feel almost trivial when you’re trying to navigate life in a country where insecurity is woven into the fabric of existence.

This essay offers no solutions because anxiety, like life itself, is deeply personal. Whether it’s rooted in social media or shaped by the harsh realities of crime and economic stagnation, the experience of anxiety varies for each of us. Acknowledging its presence—and its unique impact on our lives—is the first step. The rest, as overwhelming as it may seem, is up to each individual to figure out.

The other day, I found myself wandering through Muizenberg, a quaint suburb just outside the bustling heart of Cape Town, South Africa. My destination was a charming little bookshop named Paper Moon, where I stumbled upon a delightful surprise – a photograph capturing the essence of surfing from what seemed like the 1940s or perhaps even earlier. Intrigued, I engaged the shop manager in conversation, who shared an intriguing piece of local history: Agatha Christie, the renowned mystery writer, had surfed here in the 1920s.

Agatha Christie’s surf adventure in Muizenberg took place in 1922, during a world tour with her first husband, Archie Christie, to promote the 1924 British Empire Exhibition. This was not her only surfing venture; she also took to the waves in Waikiki, Honolulu, where she learned to surf standing up, an impressive feat for the time. Christie, famous for her hypnotic storytelling that made her books nearly impossible to put down, penned approximately 90 novels in her lifetime, earning her a legendary status as one of the most prolific and celebrated writers in history.

Back to Muizenberg, this coastal gem has managed to commercialize surfing in a way that remains both accessible and authentic. The area is dotted with surf schools, where beginners can learn the art of riding waves, and surf shops where one can rent a board for an hour or two. The vibrant beachfront also hosts numerous coffee shops and restaurants, perfect for post-surf relaxation. The Striped Horse, a local pub, is a must-visit for its Sunday afternoon bands, offering a laid-back vibe where surfers and locals alike can unwind with a drink.

Beyond the beach, Muizenberg’s Palmer Road has become a hub for creativity, attracting artists, animators, and ceramicists, alongside eclectic restaurants. One standout addition is an animation school nestled among the street’s Victorian-era buildings, a testament to the innovative spirit flourishing in the area.

Muizenberg has seen its share of ups and downs, with several attempts at revival. However, this current wave of interest feels different – it’s sustainable, community-driven, and deeply rooted in the love for surfing and arts. The town’s commitment to maintaining its charm while embracing modern trends suggests a bright future.

Looking at Palmer Road today, one can’t help but wonder what it will look like in ten years. As properties are restored and repurposed, there’s a palpable sense of transformation underway. Whether you’re here to catch some waves, explore artistic spaces, or simply soak in the bohemian vibe, Muizenberg is riding a wave of renewed energy—a revival as enduring and captivating as Agatha Christie’s timeless works.