
South Africa is increasingly becoming a side-hustle country. Now, that’s a broad statement, but research and anecdotal evidence show that more and more people are looking for ways to earn extra income.
There is a whole gamut of reasons why people are taking on side hustles.
You get the low-income earners who have to do it to pay for basic essentials such as food and rent. Then you get middle-income earners who are feeling the pinch from rising expenses, from medical aid to electricity bills and fuel. They, too, are looking for extra income.
Even in this category, there are people who are no longer finding jobs as easily as they used to. Some will probably never work in formal employment again because of their age, and have turned to freelancing.
Then there are those in the upper-income brackets whose side hustles involve using their assets, such as houses, to generate money.
Take art tuition. There are so many artists, from Randburg to Bergvliet, Melrose Ridge and Fish Hoek, and probably Durban too, who are teaching art. Many of their students hope eventually to sell their work. The result is a flood of art teachers and a flood of artwork. It isn’t easy, because only the top artists are really making substantial money. They get the big commissions and sometimes the overseas assignments to provide artwork for boutique hotels and guest accommodation.
Some jobs pay so poorly that when people lose them, they are only too happy to leave behind the drudgery of formal employment, including the cost of petrol and using their own vehicles for work. They have decided to go freelance instead.
Others who may have inherited property are coining it by making every available space in their homes generate income while they look for other opportunities.
What used to be informal arrangements, such as looking after someone’s home while they are away, have become professional services. Some people now look after several properties, including homes owned by wealthy overseas buyers who have entered the coastal property market and spend only six months of the year in South Africa.
Here are some of the ways people are generating additional income for themselves and their families.
Food and beverage businesses
Food is one of the more accessible side hustles because it can be started from home with relatively little capital.
People are selling cooked meals, baked goods, vetkoek and amagwinya, kota, chips, chicken, snacks, atchar, chilli sauces and homemade preserves. Others make lunch boxes, platters and meals for parties, funerals and business meetings.
Sales are often made through WhatsApp, neighbourhood groups, schools, offices, churches and local markets. It can be a useful source of daily income, although the costs of ingredients, electricity, packaging and delivery have to be taken into account.
Buying and reselling goods
Clothing, shoes, cosmetics, jewellery, household goods, phone accessories and second-hand products are all being sold by people looking to make extra money.
Some buy stock in bulk, while others take orders first to avoid being left with unsold goods. WhatsApp groups, Facebook Marketplace, Instagram and local markets provide convenient ways to reach customers.
The challenge is competition, particularly when customers can buy the same products elsewhere, often at lower prices.
Freelancing and professional services
People who have spent years in formal employment are increasingly selling their skills directly to clients.
Writing, editing, bookkeeping, graphic design, photography, marketing, web design, administration and research are among the services on offer.
For older workers who struggle to find permanent employment, freelancing provides an opportunity to use their experience. Others have discovered that working independently can be more rewarding than holding down a poorly paid job once transport and other employment-related costs are deducted.
The downside is the uncertainty of finding regular clients and maintaining a steady income.
Transport and delivery services
E-hailing and delivery services have created opportunities for people with vehicles.
Driving for Uber and Bolt, delivering food and parcels, and providing courier services for small businesses are all ways of earning additional income.
The flexibility is attractive, particularly for people who want to work evenings or weekends. But petrol, maintenance, insurance, tyres and vehicle depreciation can eat into earnings.
Teaching and tutoring
People are earning money by teaching school subjects, languages, music, computer skills, sport, crafts and art.
Art tuition is particularly visible in many communities. Artists teach beginners and more experienced students, some of whom hope to turn their newfound skills into a source of income.
But there is considerable competition. While some artists make good money from commissions, exhibitions and work for hotels and guest accommodation, many others find that teaching is a more dependable source of income than selling their own artwork.
Beauty and personal services
Hairdressing, braiding, barbering, manicures, make-up, massage and clothing alterations are popular ways of earning money.
Many start by offering services to friends, family and neighbours before building a regular clientele. Weddings, matric dances and other events also provide opportunities for make-up artists and hairdressers.
These businesses often grow through personal recommendations rather than expensive advertising.
Property and accommodation
Property owners are finding ways to generate income from spare rooms, garages, outbuildings and other unused spaces.
Some rent rooms to students and workers, while others offer short-term accommodation to holidaymakers.
There is also a growing demand for people to manage homes belonging to overseas owners who spend only part of the year in South Africa. Cleaning, maintenance, security checks and preparing properties for guests have become income-generating services in their own right.
For some, looking after several properties has become a full-time occupation.
Home and property maintenance
Cleaning, gardening, painting, pool maintenance, handyman services and general household repairs provide work for people with practical skills.
Busy households and owners who live elsewhere need reliable people to keep their properties in good condition. Those who establish a reputation for turning up on time and doing a good job can build a steady business through referrals.
Social media and content creation
Social media has opened up another avenue for earning money. People are creating videos, promoting products, managing business accounts, producing photographs and offering marketing services.
Some build audiences around subjects such as food, fashion, beauty, travel and fitness. Others help small businesses maintain their social media presence.
It is a competitive market, however, and having thousands of followers does not necessarily translate into an income.
Selling creative work and crafts
Paintings, photographs, jewellery, ceramics, clothing, furniture and handmade goods are being sold through markets, exhibitions and social media.
Some artists and craftspeople work on commission, producing pieces for private homes, restaurants, offices and hotels. Others supplement their sales by offering workshops, tuition and demonstrations.
For many, this remains an additional source of income rather than a full-time business.
Repairs and practical skills
Plumbing, electrical work, carpentry, tiling, appliance repairs, phone repairs and vehicle maintenance are among the services people offer to supplement their incomes.
There is always demand for competent tradespeople, particularly those who are reliable and charge reasonable rates. A good reputation can be worth more than an expensive advertising campaign.
Some start with small jobs for neighbours and gradually build a business through recommendations.
A changing way of earning a living
Side hustles are no longer confined to people trying to make a little extra pocket money. For some, they are a necessity. For others, they offer a way out of poorly paid employment, an opportunity to use professional skills or a means of making better use of assets they already own.
Some will remain small supplementary businesses. Others will grow into substantial enterprises.
Whatever the motivation, one thing is becoming increasingly clear: more South Africans are looking beyond their monthly salary to find ways of making a living.
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