Which is your path to new business ideas?

(Copyright © 2014 by Chesney Bradshaw, all rights reserved)
(Copyright © 2014 by Chesney Bradshaw, all rights reserved)

Every creativity guru out there has a different process or description for generating and developing new ideas. But which ones of them work? Do you have to play on all sorts of levels of creativity to come up with a viable business idea?

The latest process I saw was one that breaks down creativity into five levels:

– idea preparation
– idea generation
– idea development
– idea enhancement
– idea activation

If any of this makes you want to fall asleep, I don’t blame you. I am extremely wary of these so-called success systems that claim to be helpful but are not nearly as new as they make out to be or are just simply unclear and filled with impressive abstract terms. Continue reading “Which is your path to new business ideas?”

What can you do to overcome seasonal sales fluctuations in your small business?

(Copyright © 2014 by Chesney Bradshaw, all rights reserved)
(Copyright © 2014 by Chesney Bradshaw, all rights reserved)

I visited a coastal town that was put on the map by surfers. Surfing legend Bruce Brown was in search of filming the perfect wave when he came across Jeffreys Bay’s super tubes and Cape St Francis waves which were later renamed Bruce’s beauties in honour of him. The film Endless Summer romanticised surfing but also put Jeffries Bay and St Francis Bay on the international surfing map.

But the real development of Jeffreys Bay from a tiny coastal town with a few cottages and into a sprawling seaside resort was left to property developers. Large and small shopping malls are found in the suburb that sprawls from the coastline several kilometres back where houses upon houses have been built to get a part of the Jeffries Bay action. Continue reading “What can you do to overcome seasonal sales fluctuations in your small business?”

How far ahead of your customers should you be?

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(Copyright © 2014 by Chesney Bradshaw, all rights reserved)

Knowing your potential customers not only means understanding and researching their demographics and psychographics but also being aware of the innovation adoption life-cycle. Simply put, if you intend to enter a market place with a new idea for a product or service you should have an understanding of how rapidly your customers may or may not take to something new.

If you get in too early, you may wait a long time before you make sales, if any. Enter the market too late and you may have missed the boat. Understanding market timing can help you with your decision-making. Continue reading “How far ahead of your customers should you be?”

Barbie becomes an entrepreneur in this economy

BarbieOver many years Barbie, that cute little doll, has taken on many roles. She’s worked at “pink-collar” occupations such as candy-stripper, ballerina, aerobics instructor, nurse, flight attendant and model. Barbie has been a doctor and various kinds of chefs including a cookie chef, sweet chef, pancake chef, pastry chef and pizza chef.

In this tough economy, Barbie has become an entrepreneur. The Washington Post reports that Entrepreneur Barbie is clad in a tight, hot-pink dress and sky-high black heels. She carries a patent-leather briefcase, pink clutch and what seems to be a knock-off iPhone and iPad. She comes with her coterie of “Chief Inspiration Offices” and has served own hashtag #unapologetic. Continue reading “Barbie becomes an entrepreneur in this economy”

Could you make money growing oranges?

A citrus garden in the Gamtoos Valley, Eastern Cape (Copyright © 2014 by Chesney Bradshaw, all rights reserved)
A citrus garden in the Gamtoos Valley, Eastern Cape (Copyright © 2014 by Chesney Bradshaw, all rights reserved)

At the crack of dawn, the cock crows. I look at my watch and it is 6 AM precisely. We are staying on a citrus farm in the Gamtoos Valley in the Eastern Cape.

Outside in the rain the ducks and Egyptian geese are gliding around in the pond. All around the farm are rows and rows of citrus fruit trees including Satsuma (easy-peelers), Midnight and Naval orange trees. The long rows of trees stretch up the hillside, dark green with with clumps of orange fruit. Continue reading “Could you make money growing oranges?”

A lesson from the Bard on marketability

Copyright © 2014 by Chesney Bradshaw, all rights reserved
Copyright © 2014 by Chesney Bradshaw, all rights reserved

This year many recently celebrated the 450th birthday of William Shakespeare. William Shakespeare was born on 23 April 1564 and died on 23 April 1616.

Shakespeare whose by-name was the Bard of Avon was born in Stratford-upon-Avon, Warwickshire, England. The Bard was an English poet, dramatist and actor considered to be the greatest dramatist of all time. Shakespeare was astonishingly clever with words, images and imaginatively stimulating dialogue. His works were not bookish but involved dramatising the actions and behaviour of human beings whether it be king or nave. Continue reading “A lesson from the Bard on marketability”

Have you ever longed to do business under the radar?

BatmanWhat is an under-the-radar business? It’s not a business that does dubious activity but rather a business that is not out there in the gaze of the public eye.

For a fictional example think of Wayne Enterprises, the corporation owned by Bruce Wayne which is tucked away manufacturing special gadgets such as Bat Poles, Batarang rang, Bat Sleep Gas, Bat Rope and Bat-analyst. This is just a tiny list of the numerous gadgets that are produced by the The Wayne Foundation which helps the Caped Crusader fight crime and criminals. Continue reading “Have you ever longed to do business under the radar?”

Where do you get the best business advice?

Copyright © 2014 by Chesney Bradshaw, all rights reserved
Copyright © 2014 by Chesney Bradshaw, all rights reserved

On the road from Aliwal North down to Cradock in the early morning crows are picking at roadkill on the tarmac. Two white breasted crows swoop down and devour the fresh flesh from a small jackal who didn’t make it across the road. Three other white breasted crows are perched on a telephone wire waiting their turn to feast on the jackal.

We arrived in one of the small towns struggling to survive in this economy. It was a town with no large fast-food chains. We had to ask a man at a petrol station where where we could find a take-away food place. We drove down the road to the small take-away that he suggested and that from the outside looked dodgy but they serve the most delicious hamburgers and chips, at a good price, better than anything you could get from a fast-food chain. Just before we got back in the car I noticed two dilapidated buildings that displayed a hand-painted car wash sign. In one of the buildings five men were sitting around but but no cars had stopped there to be washed. Continue reading “Where do you get the best business advice?”

Can you really learn how to come up with new business ideas in seven days?

Copyright © 2014 by Chesney Bradshaw, all rights reserved
Copyright © 2014 by Chesney Bradshaw, all rights reserved

You see it all the time. The guru experts who come up with programs that can, for example, build self-confidence in seven days guaranteed. What do you make of this? How is it possible to develop self-confidence in only seven days?

Yes, perhaps a program like this can show you how to become more self confident. Maybe it takes just seven days to inform you how to do it but to go from low self-esteem and a shaky self-confidence to high levels of self-esteem and self-confidence in just seven days is a claim that is hard to believe. Continue reading “Can you really learn how to come up with new business ideas in seven days?”

Juiced up about a lemon business? Think again

We bought a zooAn adventurous reporter with two children is suddenly widowed. He leaves his reporter’s job and decides to buy a zoo in a small rural community.

Despite the misgivings of his brother and children, he goes ahead and buys the zoo.

From the outset, the new zoo owner runs into problems with everything: staff who question his motive, sick animals, zoo keeping regulations and financial hurdles. Continue reading “Juiced up about a lemon business? Think again”