I was curious to find out how a business has been running for 110 years in a small South African city. So on a recent weekend I went to visit Awerbuchs, a clothing retailer, in Fichardt Street located in downtown Bloemfontein. The store is not situated in its original location but has been operating from its present premises for many decades. Fashions have come and gone and the downtown city area has even become gentrified but the store still has a large following.
Customers include the business person who wants a tailored suit to farmers who want durable workwear and parents who want clothing for their school going children. The store is located on big premises with long aisles of trousers, casual shirts, formal shirts, accessories as well as linen. Upstairs, at the back of the store is a large footwear section. Down below is a large tailoring room. Continue reading “How do you keep a business running for 110 years?”
