Unleasing innovation through leadership

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What happens when ineffective leaders kill innovation in organisations? Does innovation get tucked away in a R&D function and remain starved for resources? Are employees allowed to make mistakes, get second chances and challenge work processes and leaders or will they be expelled from the company like so much flotsam? What happened to the belief that those with ideas should be nurtured and valued … that everyone’s ideas should be permitted to sprout from everywhere in the company?

These are serious questions but Ronald (not his real name) who works of a large organisation had a lot on his mind. We were eating breakfast on an early summer morning, drinking too much coffee. Ronald was concerned by what he saw happening in companies. Ideas were being stifled, creativity scoffed at and people were being treated with a lack of respect.

“Why don’t you leave?” I asked. “You can’t hope to survive in such a toxic environment.”

The restaurant manager asked Ronald in a polite voice, “How can I be of service to you?” Ronald ordered more coffee.

“I’ve been there a long time,” Ronald said. “I saw the company once in a growth phase when managers were keen to grow the business. I’m hoping the entrepreneurial spirit will come back.”

Ronald was yearning for something that had walked out of this company long ago. It sounded like the people were beaten up and demoralised.

“You’re the business consultant,” Ronald said. “What do you make of this? Should I go or stay?”

“I’m not so sure you should stay,” I said. “But that’s up to you to decide. All I can do is throw a few thoughts at you. Perhaps they’ll help make up your mind.”

Ronald was describing what happens in organisations in the absence of leadership. Senior managers become obsessed with operations and discard fostering innovation and conceptualising the business for the future. Innovation is relegated to R&D and operational improvements. This malady results in employees feeling useless, unable to suggest better, faster and more cost effective ways of doing things wherever they work.

“It’s pretty scary the way managers work in these companies,” Ronald said. “One little mistake and you’re out. If they can’t force you out on their trumped up charges, they’ll wait until you make another mistake to nail you.”

“I’m going to read you a quote,” I told Ronald, taking out a 3 x 5 card. “It’s from Robert K. Greenleaf, the guy who wrote “Servant Leadership.”

“The only sound basis for trust is for people to have the solid experience of being served by their institutions in a way that builds a society that is more just and more loving, and with greater creative opportunities for all of its people.”

Ronald listened, sipped his coffee and fell into deep thought.

“Who’s this guy?” Ronald asked. “That sounds like the stuff of fairly tales. I’d be laughed at if I said something like that where I work.”

It took some time to explain who Robert K. Greenleaf was and his concept of servant leadership for which he had gained much respect and admiration.

“Managers in the companies you describe may be laughing all the way to the bank right now but their shareholders may not with no one looking out for the future of the business,” I said. “The way people are being treated is unpalatable but predictable.”

Ronald was surprised. He called for the restaurant manager for the bill so I had to get my point across quickly. I described to him the two paradigms of organisation, borrowing from Stephen Covey – the antiquated “control” culture of the 20th century and the “release” culture required for the 21st century information age with social media and extended networks. In the “control” culture, managers treat people as expenses and relationships are transactional. Businesses, headed by a “chief” and structured in a hierarchy, are autocratic institutions administered through control. When employees cannot challenge or question the leadership, the company takes on the characteristics and tendencies of a cult. Look how Enron spat out dissenters. No dialogue spells disaster. In the “release” culture, leaders serve by liberating the potential, passion and talents of their employees. Employees are connected through mutual trust and respect. Ideas, product ideation and innovation flourish throughout the whole system.

“That’s all I can get across now. I risk being rude and taking too much of your time if I go on.”

“Though what you describe is abstract and theoretical the two models are interesting. But I still don’t know how any of us can change things and get to the Shangri-La you describe.”

“There’s no guarantee you’ll be able to,” I said. “Freeing up the control starts at the top with fundamental changes. When you’ve got some free time we can talk some more about what changes need to be made. In the meantime, try to influence your immediate sphere.”

“And if that doesn’t work?” Ronald asked.

“You know the answer to that one,” I said.

The restaurant manager came back to the table with the bill and Ronald paid him. He thanked Ronald and said something that sounded strange, “Thank you for the honour of being able to serve you.”

As we left the restaurant, I couldn’t help thinking how much work lay ahead in some organisations. These were the ones that had lost their way with heavy political agendas, covering behinds as they polluted the environment without regard to external social costs, colluding and overcharging customers for years and recklessly risking entrusted funds. Enron and Lehman Brothers are extreme examples but such arrogance and disregard is found all over the world. Turning 180 degrees, the flip side presented an opportunity for leaders with strength and courage to offer an alternative vision for the future where innovation and employees would be able to thrive.

 

Copyright 2010 Bell & Cray Business Research™. This excerpt has been used by special permission from Bell & Cray Business Consulting™. Bell & Cray Business Consulting™ is a division of Bell & Cray™. All rights reserved. No part of this material may be duplicated or re-disseminated without permission.

 

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A simple yet powerful idea

At the beginning of the 1980s I worked as an editor for a supermarket business magazine. I spent some time meeting people in the industry, storeowners, store managers, buyers, operations personnel. I worked afternoons for three months in a Spar in Midrand learning the basics of supermarket retailing from a Greek storeowner who was passionate about retailing.

 One evening my publisher and I attended a function at the Pick ‘n Pay hypermarket in Boksburg. Raymond Ackerman came over to say hello to my publisher who introduced me, saying I had recently joined him to cover the supermarket beat. Raymond said he and his managers would make themselves available if I needed any information from Pick ‘n Pay.

Some may have looked at such an offer cynically in those days when there was much publicity about him as being the consumer’s friend and his philosophy of consumer sovereignty. I interviewed many managers and executives while I was a business writer on a financial weekly but no one made such an offer to assist.

It is difficult for people today to comprehend just how inaccessible executives were those days. Public relations or corporate communications was in its infancy in most companies, many of which didn’t even have a formalised function or relied on public relations agencies.

Over the years I have seen how that small gesture represented more – it was part of an attitude and philosophy that had a strong foundation. Although the Pick ‘n Pay managers at the time were tough, they were all accessible.

I never had an opportunity to thank Raymond for that gesture, which was singular for me.

On 13 October 2010, I had the privilege and honour to sit next to Raymond at a lunch to raise funds for orphans of HIV/AIDS through Noah. He was there to talk about his new book “A Sprat to Catch a Mackerel”. During the lunch, I mentioned his gesture way back in the early 1980s and how it touched me. He said it was a long time ago but he would like to know if he and his managers had lived up to his promise. I said that they certainly had and, in fact, and gone beyond what I had expected. He talked briefly about consumer sovereignty and the importance of practising social responsibility.

After Raymond talked about his new book, I reflected on how over all those years all the CEOs who were prominent at the time were now mostly forgotten. Almost none of them stood out. What was the reason? Was I missing something?

Then it hit me.

I was fortunate in recent months to be exposed to a session on strategy and management by an expert who lectures at St Gallen University in Switzerland. He held a discussion on the “why” of marketing and positioning. We were shown a video by young American who passionately explained how leaders such as Steven jobs and Martin Luther King had developed a compelling “why” behind their approaches. They understood why it was so important to stand for something greater than the “what” of their message, product or company. If you’re interested in the video, I attach the URL link here How great leaders inspire action. It seems to go to the heart of what Raymond Ackerman had grasped way back in the 1950s and 1960s.

Customer service, serving people, to be real and credible, has to be part of a deep belief system acted out in a sincere and positive way.

P.S. I am interested in ideas, producing ideas and the commercialisation of ideas. Raymond Ackerman bought four Pick ‘n Pay stores in Cape Town in 1967 from entrepreneurial retailer Jack Goldin, the person who started Clicks in 1968. I interviewed him only once — for a financial weekly when Clicks was considering branching into the United States. It is interesting that Goldin devised ideas for starting these two businesses.