Business Writing Academy

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You know how hard it is to get attention with your emails and writing the wrong thing can upset colleagues and customers? I teach business people to write with confidence and less frustration through quick practical tips and examples from my years of business experience.

Business writing is one of the top three skills that hiring managers look for. Poor writing skills on the job can hurt relationships among bosses and colleagues, lose valuable customers, result in costly errors and damage your reputation and that of your company. Don’t wait until you’re shown the door before you do something about your business writing skills. Assist your employees to come on the training and you’ll be pleasantly surprised by the results.

The Business Writing Academy runs the “Better Business Writing Course”, designed with years of business writing experience, covering key topics over two days.

The course includes the writing process, audience research, beginnings, getting and holding your reader’s attention, organising your thoughts, the 5 C’s of effective business writing, writing with power, style and tone to suit different situations, the main forms of business writing (including emails and social messaging) and special forms of messaging.

“Better Business Writing Skills’ gives you techniques that anyone can quickly absorb and that helps you achieve your objectives and that of the company you work for. How to get people to read your emails. How to write business letters and reports that your boss and customers will appreciate. How to use the appropriate style and tone that prevents you from writing things that make people angry or turn them away. How to write in a more open world where your choice of words or phrasing may offend and belittle others. How to communicate your thoughts and ideas in a powerful way – a little-known method that no one teaches – given to you as a special bonus once you’ve assimilated the core business writing techniques and concepts.

Course trainer Chesney Bradshaw, BA, MBA, has more than 30 years experience in business writing for publishers and companies. He has taught business writing to tertiary students and done in-house training.

Contact BWA for further information, the course outline and dates when the next courses will be offered.