Blogging can build a new customer audience for your business. But if your blog is too salesy, boring and predictable you’re not going to hold readers for long.
Small businesses used to rely mostly on passing trade for new customers. They were bound by their physical address on main street or in a shopping centre. Advertising helped bring in new prospective customers it’s true. But being on the Internet connects you with people far outside your traditional catchment area.
The Internet enables almost anyone with basic computing skills to be a publisher. This liberation has increased the variety and richness of information available to everyone. But it also means that your information must stand out if you want people to visit your blog. Continue reading “10 top tips for your best business blogging”
