Why shun creativity when it can help you see your business idea more clearly?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

Creativity often gets a bad rap when it comes to business because people see being creative as wild, chaotic and risky. These are the stereotypes that come with not understanding the role of creativity in taking an idea from a mere thought or notion to a fully realised product, service or small enterprise.

I came across a quote from the famous drawing teacher Betty Edwards in her “The New Drawing on the Right Side of the Brain, “We often describe creative intelligence as “the ability to see things clearly”. When starting out with a new business idea that has potential, you can only get to see whether it’s going to be viable when you learn to see it better with greater precision and fine discrimination. What this means is that creative intelligence is actually the ability to perceive things with greater clarity. Continue reading “Why shun creativity when it can help you see your business idea more clearly?”

Power questions to help you generate breakthrough ideas

Ideas wherever you care to look.
Ideas wherever you care to look.

Innovation isn’t something that can be reduced to a formula. It can’t be turned into a formal structured process. Nor can it be simplified into fixed rules. You can’t just copy or imitate the methods of another business and expect the same or better results.

An infomercial business owner walks into stores and asks:

“Do you have anything unusual that would make a great gift?” Continue reading “Power questions to help you generate breakthrough ideas”

Your idea sucks? Now, what are you going to do about it?

Today is a very special day in your life. How do I know this? I know because you have landed on this blog. You wouldn’t be here if you weren’t curious about how you can take your idea for a product or service and make it work for your life or business. Stay here for a few minutes I will show you exactly how you can make this day one of the most exciting that you have ever had in your life.

I was listening to a small business owner telling me excitedly about a new product idea that he had come up with but I was squirming in my seat. His idea sucked but I didn’t have the heart to tell him. I listened closely and when he finished I suggested he give the idea some more thought and recommended he use the New Business Idea Accelerator Evaluation Plan to see if his idea was feasible. Continue reading “Your idea sucks? Now, what are you going to do about it?”