Businessweek covered the story about McDonald’s turnaround plan but analysts were not impressed with the company’s strategic roadmap. McDonald’s sales at US restaurants fell 2.1% in 2014, the biggest decline since 2000 (US restaurants account for 40% of the company’s operating income).
The turnaround plan announced by the new chief executive officer, Steve Easter Brook, involves making the company more efficient, making its food more appealing to the healthy, a new company structure, selling off corporate stores and reducing expenses. Continue reading “How would you go about devising a turnaround plan for your small business?”
