An adventure reporter with two children is widowed. He leaves his reporter’s job and decides to buy a zoo in a small rural community. Despite the misgivings of his brother and children, he goes ahead and buys the zoo.
From the outset, the new zoo owner runs into problems with everything: staff who question his motive, sick animals, zoo keeping regulations and financial hurdles.
“We bought a zoo” is a light-hearted comedy/drama family film but it has some interesting lessons for startup owners and buyers of second-hand businesses.
When you have developed and tested your new product or service, you will need to choose what sales channels to use to maximise your sales.
These days in competitive and uncertain markets both business-to-business and consumer businesses need to select sales channels carefully because of the increased costs of distribution and face-to-face selling.
A few months back I was advising an entrepreneur was eager to market his service to other small business people but his ideas to sell his Internet offering sucked. Rather than tell him so and risk hurting his feelings, I suggested that we would go speak to some prospects to find out what selling methods worked best with them.
A small business owner who had been running his deli business for a few years told the entrepreneur that the only marketing he would respond to would be direct contact. The entrepreneur needed to call him and let him know what he could do to help grow his business. Continue reading “Where do you find the best business advice?”
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