I’ve always been sceptical about business theories because things like a business model are really just a representation of reality not reality itself. Harold Geneen who knew how to run businesses successfully said, “You cannot run a business, or anything else, on a theory”.
The thing is you can theorise as much as you want about what is going to be successful in the marketplace and with your customers but you only really know when you test your theory your business model in the reality of the marketplace. Continue reading “What does a small business owner need to know about business models?”
