Launch a good enough product, and then spend time perfecting it. How true is this?

Well, it depends. If, for example, you have a low-risk business proposition – say a small kitchen-table service business – then you can start up and refine it as you go along.

You hear this advice all the time. Start something, anything, and get it out to market. But how realistic is this? Continue reading “Launch a good enough product, and then spend time perfecting it. How true is this?”